- The first full week of the 2012 Summer Olympic Games (7/29 - 8/4), FOXSports.com experienced its most trafficked week ever, drawing a total of 73 million visits.
- Olympics content delivered 81% of total visits and 73% of total page views for the week.
- By comparison, FOXSports.com visits more than tripled the total visits during the first week of the 2008 Summer Olympics in Beijing (+229%).
[Internal Analytics, Unica]
First Full Week
|
Total FOXSports.com Site
|
FS.com Olympics Section
|
% Comp
|
Total Visits (000)
|
72,992
|
59,056
|
81%
|
Total Page Views (000)
|
250,192
|
183,263
|
73%
|
Total Minutes (000)
|
248,010
|
153,172
|
62%
|
Total Video Streams (000)
|
22,097
|
21,282
|
96%
|
FOXSports.com’s Olympics Traffic
Outperforms NBCOlympics.com
- The Olympics section alone on FOXSports.com saw nearly 11MM unique visitors during opening weekend, capturing 46% more fans than NBCOlympics.com (7.4MM), the official U.S. rights holder.
[3rd Party
Analytics, comScore]
Opening Weekend
|
FS.com Olympics Section
|
NBCOlympics.com
|
% Diff
|
Total Unique Visitors (000)
|
10,880
|
7,437
|
+46%
|
Total Visits (000)
|
25,677
|
12,269
|
+109%
|
Avg. Daily Visitors (000)
|
3,041
|
1,403
|
+117%
|
(Thanks to Pam Kelly and Lyndsey
Albertson, FOX Sports Interactive)
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