This One's For You brings a taste of home to troops overseas

FOX Sports Midwest presented This One's For You, a St. Louis Cardinals telecast to troops, on July 25, connecting Missouri National Guard soldiers in Afghanistan with their families and with Cardinal Nation.



This was the RSN's sixth tribute to troops, and below we shine the spotlight on a few of the elements that made it unique.

FOX Sports South and SportSouth Website and Facebook Page a Hit with Braves Fans

With spring in the air and the sound of balls hitting mitts, the FOX Sports South crew headed to Orlando for the start of Atlanta Braves Spring Training. To garner excitement for the start of baseball and create awareness of where fans can watch their favorite team, the FOX Sports South team focused attention to the website and Facebook.

In the weeks leading up to the FOX Sports South visit to Spring Training, the Facebook page was reaching an average of 30,000 Facebook users but once players hit Orlando, the page has doubled its viewers, reaching between 60,000-80,000 average users. During this time, more than 4,000 people have been talking about the page (generating stories off FOX Sports South’s content/posts) and since February 11, the page has received over 200 new likes.

The FOX Sports South official website, www.foxsportsouth.com, has also seen a bump around the Braves reporting for camp. During the month of February, the website has topped 5 million viewers and over 1.7 million unique views. It is the fourth-straight month that the FOX Sports South site has seen increased traffic and the third straight with more than 1.5 million unique views.

Braves fans were provided fly-on-the-wall videos that showed a unique perspective of the players hitting and fielding, interactive videos where players answered fans' twitter questions and lots of photos on the FOX Sports South Instagram account. The FOX Sports South team also made sure to include some content featuring Chipper Jones in camp in a different capacity.

Below are the 10 most popular posts from FOX Sports South and SportSouth Facebook page:

2/13 – Photo of Upton’s and Heyward (Right)

Reach: 12,501

Engaged users: 3,531

Talking about this: 2,403

Virality: 19.22%

2/14 – Fly-on-the-Wall Cam Justin Upton

Reach: 8,062

Engaged users: 1,060

Talking about this: 231

Virality: 2.87%

2/16 – Beautiful day at Spring Training

Reach: 4,523

Engaged users: 619

Talking about this: 549

Virality: 12.14%

2/16 – Photo of Heyward and Uptons at Spring Training

Reach: 3,920

Engaged users: 465

Talking about this: 269

Virality: 6.86%

2/16 – Chipper Addresses Media Video 

(Right - Click picture to watch video)

Reach: 10,198

Engaged users: 1,983

Talking about this: 724

Virality: 7.1%

 

2/17 – Medlen Mic’d Up Video 

(Right - Click picture to watch video)

Reach: 7,434

Engaged users: 898

Talking about this: 259

Virality: 3.48%

2/18 – Chopcast: Future of young Braves Tyler Pastornicky and Evan Gattis

Reach: 4,184

Engaged users: 268

Talking about this: 116

Virality: 2.77%

2/19 – Braves announce they will retire Chipper’s Jersey

Reach: 7,252

Engaged users: 1,476

Talking about this: 1,336

Virality: 18.42%

2/20 – Happy Birthday to Brian McCann Post

Reach: 8,700

Engaged users: 1,562

Talking about this: 1,477

Virality: 16.98%

2/21 – Link to Cory McCartney’s story on Kris Medlen

Reach: 2,827

Engaged users: 183

Talking about this: 123

Virality: 4.35%

Heat Live Rewards Sizzles on FOX's Sun Sports

On Saturday, December 1, the defending world champion Miami HEAT hosted the Brooklyn Nets and FOX's Sun Sports utilized the broadcast to officially unveil the new HEAT Live Rewards social media program to viewers and Heat fans alike.

The successful on-air launch highlighted a program that has been beneficial to the network across a multitude of social media outlets.

FOX Sports Florida Makes Magic During First Social Media Night

On Tuesday, November 13, FOX Sports Florida and the Orlando Magic partnered to host the first Social Media Night of the season. The broadcast served as the official in-game launch for the newly minted Magic Live Rewards program, which rewards fans of the team and broadcast by allocating points for tweeting, using Facebook, checking in on Get Glue and Four Square, and more.

FOX's Sun Sports Rallies with Rays Broadcast Auction

With Rays ratings up +62% YOY on FOX’s Sun Sports this season, fans in Tampa continue to tune in and support their team.

On Wednesday, June 13, the Rays game vs the visiting New York Mets was the annual Rays Broadcast Auction, which gave viewers the opportunity to bid on some amazing experiences online and through the broadcast. All proceeds benefit the Rays Baseball Foundation and Tampa General Hospital's Children's Medical Center.

FOX Sports Florida Partners with Local NHL Teams on Social Media Nights

Social media night telecast for Lightning drives "watch and win" fly away sweepstakes and attracts more than 1,000 entries.


Marketing, digital, production and promotional elements combined to make each night successful for teams and participating fans.


Unique hashtags and incentives used to engage fans.


Strong feedback from teams and fans resulted in permanent social TV elements for remainder of season and plans to implement enhanced social marketing surrounding the NHL playoffs in South Florida.

FOX Sports North Gets Social: Twins Host "Social Media Night" to Connect with Fans

• Hundreds of new @fsnorth Twitter followers
• Tweets scrolled at the bottom of TV screen via Tweetcaster technology
• #Tfans a trending local topic, many posts included #FSNpost

• Twins open "Social Media Deck" at Target Field 

The topic of conversation during last Friday’s Twins vs. Yankees game on FOX Sports North: #Tfans.  #TFans, short for “Twins fans,” was identified as a hashtag for Twins fans looking to join the live social media conversation.
FOX Sports North teamed up with the Twins to host some of the Twin Cities most influential bloggers/”tweeps” at the game on the Twins private deck. With fans joining the conversation at home via the broadcast and the support of the Twitter-ers at the ballpark, Social Media Night was a great success.