Tip-tober Fan Photo Contest Promotes Cavs Spirit

In the final week leading up to the Cavaliers home opener, FOX Sports Ohio & the FOX Sports Ohio Girls ran the Tip-tober Fan Photo Contest.

Cavs fans had the chance to win a pair of Cavs courtside seats by showing their team spirit! To enter, they had to submit a Cavs spirit photo via Twitter or Instagram using the hashtag #TiptoberFan. The approved photos were posted on FOXSportsOhio.com.

FOX Sports Ohio “Tip-tober” creates excitement for Cavaliers basketball

FOX Sports Ohio's “Tip-tober”, the Cavaliers preseason campaign, gets fans ready for the Cavs season by fully integrating programming, production, marketing, PR, website and social media.

Production/Programming:

• Two (2) live Cavs preseason games
• Cavaliers Roundtable
• Cavaliers Live: Season Preview
• Replays of two (2) Cavs Showcase Games
• Access Cavaliers

 

Marketing

• Customized logo
• “Off Mic” promotional mini-documentaries on broadcasters (visit http://www.foxsportsohio.com/pages/video under "Cavs" for more videos.)

• Consistent and cohesive theme for all preseason tune-in spots, opens, and additional elements
  

FOXSportsOhio.com

• Running countdown clock to Opening Night tip off
• Daily coverage of the team on FOXSportsOhio.com by Cavs Insider Sam Amico (click for coverage)
• Weekly online chats with Amico
• Amico's NBA Preview of all 30 Teams
• Promotion of Tip-tober elements via The Daily Rundown, FOX Sports Ohio's daily email blast

 

Social Media:

• Tip-tober Fan Photo Contest promoted by both FOX Sports Ohio Girls and network (more details to come in upcoming spotlight)
• Posted Cavs player jersey photos representing number of days until the season opener
• Gave away regular season Cavs tickets the week leading up to the opener using trivia from FOXSportsOhio.com articles.

• Promoted programming and web content using #Tiptober hashtag

PR

• Ohio Media Watch blog
• Cavs.com Tip-tober announcement
• Morning Journal - inclusion of preseason game
• Real Cavs Fans blog