When Ohio State's Jim Tressel announced his resignation on Memorial Day, the team at FOX Sports Ohio and FOXSportsOhio.com sprang into action to cover the story and become the “go-to” for all things Tressel.
The coverage resulted in a record breaking day:
Memorial Day was the largest single day in FOXSportsOhio.com history, with unique visitors surpassing the mark set just the previous month by 30%. - Those users stayed longer on the site, read more articles, and looked at more photos than ever before: an increase of 82% from in page views from the previous single high mark set in April.
- FOXSportsOhio.com was kept at the center of the story with new analysis and features throughout the day, providing not only the initial news, but statements from the team, a timeline of Tressel's career, and analysis of the team's next steps.
- The web writers were featured on more than a dozen local and national radio and TV, including The Dan Patrick Show, The Jim Rome Show, ESPN College Football Live and more.
- Coverage was integrated into Cincinnati Reds production “Web Minutes” segment and promoted with Gameflow and in-game broadcaster discussion.
