Tuesday, November 22, 2011

FOX Sports Detroit Joins Hockey World
in Salute of Red Wings Announcer


Prestigious NHL broadcasting award won by popular Red Wings analyst Mickey Redmond was shared with fans via:

* Long form interviews
* Devoted Facebook page
* Personalized web "greetings"
* Devoted WINGSPAN episode 


FOX Sports Detroit's Mickey Redmond -- a fixture as analyst on Red Wings telecasts for 26 years (the last 15 on FS Detroit) -- received the prestigious Foster Hewitt Memorial Award on Nov. 14 as part of the Hockey Hall of Fame Induction festivities.

Friday, November 18, 2011

HS Football Player Kicks His Way Past Disability: FOX Sports Ohio Tells the Story

While preparing to televise its final H.S. football game of 2011 between Eastlake North and Willoughby South, FOX Sports Ohio learned of Eastlake North's place kicker, Anthony Bagliano. 
FOXSportsOhio.com's story that ran on MSN's main carousel packaged the human interest story with a video and photo gallery  less than 24 hours prior to the live game. This is a great example of production and web teams working together to tell an inspirational story. 

*The feature by Sam Amico was the 2nd-highest viewed in the month, drawing more than 30X the audience of a typical front-page article. 

*The photo gallery was the 2nd-most visited in October, earning 8X the page views of the next-highest gallery. 

*FOX Sports Ohio’s high school producer Jeff Platz put together a special video feature  that aired during FOX Sports Ohio’s live telecast of the game as well as on FOXSportsOhio.com. This video had the most hits of any RSN's site during the month of October.

*Despite being a battle of unranked teams, the Thursday streaming (run in parallel with live telecast) registered 3X the viewership of the previous three weeks, and was the 3rd most viewed video stream of the entire season. 

Friday, November 4, 2011

FOX Sports West Partners with Ford Dealer for Local Food Drive, Pep Rally

To capitalize on high school football rivalry week in Southern California, FOX Sports West - in conjunction with season sponsors, Southern California Ford Dealers and Farmer John - hosted the inaugural "Spirit of Giving" pep rally to drum-up anticipation for the CIF-Southern Section Football Game of the Week: featuring Valencia and Hart high schools.
  • 3-hour event hosted at Power Ford of Valencia Dealership

  • Charitable component generated $26,000 in food donations for local food bank

  • Respective cheer, dance, hip-hop teams & drumlines performed

  • Farmer John served up hot dogs

Thursday, November 3, 2011

FOX Sports North Takes Community Partnership to a New Level

The employees at FOX Sports North are proud of their ongoing community efforts. Earlier this year, FOX Sports North developed a relationship with Feed My Starving Children after the tsunami hit Japan in March. 


FOX Sports North teamed up with the Minnesota Twins and Japanese infielder, Tsuyoshi Nishioka to raise awareness about those in need of food in Japan. From there, FOX Sports North took its relationship with Feed My Starving Children to the next level with a three-month campaign which opened doors to other opportunities.
  • Promotion and Education Across All FOX Sports North Platforms
  • Employee involvement
  • Mike Dimond Travels to Haiti
  • Awarded Board of Governor’s Emmy