FOX Sports Ohio Expands High School Football Coverage

FOX Sports Ohio expands high school football coverage with 36 games state-wide & successfully launches Prep Zone.

*High School Football Game of the Week features 12 games on FSOhio & FOXSportsOhio.com

• Week 1 boasts national game, competitive rating & sellout crowd 

*FOX Sports Prep Zone features 24 additional games produced exclusively on FOXSportsOhio.com

• Week 1 streamed 5 games & featured clip sharing via Snappy TV

Prep Zone: Experiencing High School Football Like Never Before

* Four Games Live Streamed on FOXsportswisconsin.com Every Week

* Viewers Can Share Instant Video Highlights via Email, Facebook, Twitter, & Mobile

* Other Regions to Launch Prep Zone Including FS North, FS West, FS Ohio, and FS Detroit

Friday Night Lights: FOX Sports Southwest Style

* FOX Sports Southwest Expands High School Football Coverage with 6-Hour Friday Night Programming Block

* "HIGH SCHOOL FOOTBALL FRIDAY" to Feature Red Zone-Style Scoring Highlights from Around the State


* FOX Sports Houston to Live Stream 12 Games Starting Tonight



This Friday night, FOX Sports Southwest will launch one of the most comprehensive blocks of high school football programming ever developed. FOX Sports Southwest and Dave Campbell’s Texas Football magazine, two of the most recognized brands for Texas high school football coverage, are joining forces to own high school football coverage with six consecutive hours of live programming each Friday night.

FOX Sports North Gets Social: Twins Host "Social Media Night" to Connect with Fans

• Hundreds of new @fsnorth Twitter followers
• Tweets scrolled at the bottom of TV screen via Tweetcaster technology
• #Tfans a trending local topic, many posts included #FSNpost

• Twins open "Social Media Deck" at Target Field 

The topic of conversation during last Friday’s Twins vs. Yankees game on FOX Sports North: #Tfans.  #TFans, short for “Twins fans,” was identified as a hashtag for Twins fans looking to join the live social media conversation.
FOX Sports North teamed up with the Twins to host some of the Twin Cities most influential bloggers/”tweeps” at the game on the Twins private deck. With fans joining the conversation at home via the broadcast and the support of the Twitter-ers at the ballpark, Social Media Night was a great success.

FOX Sports North's Topic of Conversation: 600 Home Runs for Thome

A historic milestone that only a select few have ever and will ever reach: 600 home runs. FOX Sports North had the privilege of televising Monday evening’s Twins vs. Detroit game and Jim Thome’s 600^th home run. The network captured the momentous occasion and shared it with baseball fans near and far across multiple platforms.

·      Significant increase in TV ratings after the 600^th home run was hit

·      Exclusive postgame interview with Thome and his father as well as impressive “Congratulations Thome” videos from Hank Aaron and Willie Mays

·      A drastic increase in unique visitors at FOXsportsnorth.com  

·      Extended social media coverage, with hundreds of comments and feedback recorded

FS Arizona Inspires the Human Hashtag: Using Twitter to Spark a Trend

As the Arizona Diamondbacks battle the San Francisco Giants for first place in the National League West, FOX Sports Arizona is using the Twitter world to increase local excitement and get more people talking (and tweeting) about the team and its telecasts.

FSN Descends on College Football Media Days

* FOX Sports South, FOX Sports Southwest, and FOX Sports West create an abundance of multi-media content for SEC, ACC, Big 12, C-USA, and Pac-12 media days


* RSN websites offer dedicated conference web pages to house video content, photo galleries, and more (FS South SEC, FS South ACC, FS SW Big 12, FS SW C-USA, FS West Pac-12)
SEC

Big 12

Pac-12

FOX Sports Southwest Fan Express Connects with Outer Market Viewers

* VIP Luxury Bus Transports Fans to Rangers Games

* Promotion offered to Radio Stations in Texas Rangers Radio Network

When the Texas Rangers were looking for ways to take advantage of last season's first-ever trip to the World Series to grow their fan base, they turned to long-time television partner FOX Sports Southwest for assistance.

FS Southwest Sr. VP/GM Jon Heidtke and Marketing Director Mary Hyink put their creative minds to work during the offseason and developed a successful promotion that is attracting fans from the team's outer markets. The FOX Sports Southwest Fan Express, a 56-passenger VIP luxury coach wrapped in full-scale Rangers player images, is transporting fans from across the Southwest to and from Arlington during the 2011 season.

FSN Gives Fans a Second-Screen Experience with Game Connect

Game Connect, FSN's social media-driven, second-screen experience that offers fans a detailed look at the stats behind the game, launched on most RSNs shortly after the All-Star break.

Game Connect combines a feed of real-time game data with the ability to participate in the social media conversation surrounding the game by integrating Twitter and allowing fans to send or view tweets directly from the site.


Since launching Game Connect, OAP and production have been promoting it with the help of some eye-catching spots created by Chris Hannan's group, as well with on-air integration to explain the features to fans.  (Examples below.)

Game Connect is still evolving, but Brian Rogers and Mike Conley have done a terrific job in getting the project off the ground and giving the RSNs a robust second-screen expedience to complement their telecasts.