Thursday, July 21, 2011

FOX Sports Detroit Pulls Back the Curtain
on Tigers Telecast

* Alternate telecast takes viewers inside production truck

* Tigers fans provide favorable reviews via social media

When the Detroit Tigers returned from the All-Star break on July 15, fans were treated to a choice of telecasts.  Regular game coverage was provided on FOX Sports Detroit, while FOX Sports Detroit PLUS presented a unique live look how a Tigers telecast is put together and delivered into viewers' homes.The alternate telecast delivered a split screen presentation:  part game action (as seen on FS Detroit); part an inside view/explanation of what goes on in the production truck, the broadcast booth, at camera locations and from other positions pivotal to the final product.

Tuesday, July 19, 2011

FOX Sports Arizona Leaves Its Mark During MLB All-Star Week in Phoenix

When Major League Baseball’s 82nd All-Star Game came to Phoenix, FOX Sports Arizona was in the middle of it all to ensure it would be seen and remembered by fans who turned out for one of the biggest sporting events to ever hit Arizona.

Tuesday, July 12, 2011

"Disqus" Increases Discussion on FOXSportsOhio.com

All signs point to a stronger online community since FOXSportsOhio.com began using a new commenting system. In just a week after implementing "Disqus,” the site experienced a 23X increase in the number of visitor comments.
The week before the new system, there were 19 comments. The week after, there were 445. 

Less than a week after “Disqus” debuted on FOXSportsOhio.com, two articles eclipsed the previous high-water mark for comments on an article, and one tripled the previous high.


Thursday, July 7, 2011

PRIME TICKET Encourages Southern California to ThinkCure!

*4th Annual ThinkCure! Weekend raises
over $300,000 for cancer research

*Five-hour ThinkCure! telethon on PRIME TICKET helped fuel donations for Dodgers official charity

*Online splash page, Twitter hashtag concept and live ticker helped drive awareness and increase donations

PRIME TICKET recently partnered with ThinkCure! the official charity of the Los Angeles Dodgers - to help drive awareness for the 4th Annual ThinkCure! Weekend and encourage fans and non-fans alike to engage in the fight against cancer.

FOX Sports Southwest celebrates Independence Day with weekend tribute on Rangers telecasts

* Wounded soldiers ride to Rangers game on FOX Sports Southwest Fan Express

*  In-game features honor United States military, firefighters & police officers

*Pregame Air Force induction ceremony carried on Fourth of July telecast


'A Salute to our Heroes' was the theme for Fox Sports Southwest Texas Rangers telecasts over the Fourth of July weekend.

FOX Sports South Honors Service Members with Tribute to the Troops

* 100 Service Members Participate in Pre-Game Ceremony, Hospitality Event

* Military-themed Telecast Includes Special Guests, Graphics and Troop Shout-Outs

On July 3, FOX Sports South honored military service members with a special Tribute to the Troops celebration at Turner Field and throughout the network's telecast, which included exclusive coverage of the on-field ceremony, a message from Georgia Governor Nathan Deal, interviews with special guests, customized sponsor and troop shout-outs and military-themed graphics.


Friday, July 1, 2011

2011 Cavs NBA Draft: FOX Sports Ohio Offers Unique Web Content & Promotional Support

With the Cleveland Cavaliers having the #1 and #4 pick in the 2011 NBA Draft, there was a lot of excitement surrounding the Cavaliers and the much anticipated draft on Thurs. June 23rd. FOX Sports Ohio partnered with the team and executed extensive website analysis to become THE leading provider of NBA Draft coverage. The efforts resulted in outstanding web activity, unique event coverage and on-site event support.
  • The two days leading up to the draft, FOXSportsOhio.com’s editorial resulted in 20X increase in daily page views and 30X increase in unique visitors
  • FOXSportsOhio.com featured a live pre-draft chat, live streaming coverage from Cavs Draft home base during the draft, and a post-draft press conference. The post-draft presser generated some of the top live streaming numbers in site history
  • FSOhio Cavs broadcasters helped host the Cavs Draft Party from the floor of Quicken Loans Arena.
  • Garnered over 750 text entries for a Draft Party Experience promotion and assisted the team in driving over 7,500 fans to the Draft Party