Hockey & More Hockey on FSNorth…over 16 Hours to be Exact

Hockey legend Lou Nanne's thoughts of Hockey Day Minnesota 2012 on FSNorth, LISTEN (33:05 mark)

“...brilliant, outstanding, well produced…”

FOX Sports North, in conjunction with the Minnesota Wild and Wells Fargo, televised the sixth annual Hockey Day Minnesota on Saturday, January 21  The day-long event included over 16 hours of hockey related programming designed as a celebration of the game from peewees to pros.

-Viewership up 21% from 2011, with a 1.97 rating average for 14 hours of live programming

-300% increase in page views on FOXsportsnorth.com when compared to Hockey Day 2011

-Over $134,000 raised for a Minnesota high school hockey player who recently suffered a spinal cord injury during a game

-30 instant video highlights shared across multiple social media platforms and sent to cell phones via text message

- Constant social media conversation, #HDM trending in Minneapolis all day

More key Hockey Day Minnesota highlights…

FOX Sports North Raises Over $134,000 for Injured HS Hockey Player Jack Jablonski; "Hockey Day Minnesota" Dedicated to His Family

What is challenging?

At one point, the staff at FOX Sports North might’ve considered planning and televising Hockey Day Minnesota a challenge: sixteen hours of consecutive hockey programming, three high school match-ups, a college game, an NHL match-up as well as several features, all televised as part of one day.

Ask the staff about challenging now. They might have a different perspective after telling Jack's story as part of Hockey Day Minnesota on Jan. 21.

• Meet Jack Jablonski: a Minnesota hockey player who suffered a spinal cord injury after a tragic accident during a high school game last month. WATCH

What is inspirational?

Inspired by Jack's story, FOX Sports North and the Minnesota Wild decided to dedicate Hockey Day Minnesota 2012 to the Jablonski family. An all-day telethon with exclusive content and multiple on-air elements was organized with a goal to provide funds for Jack's medical needs and rehabilitation.

The hockey community near and far were inspired by Jack's story too. The day-long benefit brought in over $134,000 in donations.

Additional Details…

Texans Donate New Home to Marine Widow; Story Leads Coverage on FOX Sports Houston.com

This past Christmas, FOX Sports Houston was on hand to document and participate in a touching story at a recent Houston Texans game. The Texans surprised the widow and son of a U.S. Marine sergeant who died in December as a result of injuries sustained in combat in Iraq with a mortgage-free home.

The story and video of the event posted on foxsportshouston.com generated record traffic for the local website and was the most-viewed video among local FS websites in December.

It also contributed to a record traffic month for foxsportshouston.com in December.

FOX Sports Ohio Helps Drive Ticket Sales for Cavaliers

On Wednesday, January 4th, 2012, FOX Sports Ohio "took over the Cavs Box Office" and provided viewers an exclusive ticket offer for the Cavs-Bulls game on Jan. 20th.


In just a few hours, the Cavaliers sold over 1,600 tickets with the help of FOX Sports Ohio’s BOX OFFICE BUYOUT.


It was FOX Sports Ohio's most successful Cavaliers ticket promotion to date since launching the initiative in 2010.  

HS Football Star Announces College Choice LIVE on FS South; Ratings and Web Traffic Soar

Left to right: Aysha Jenkins (sister) Ronald Jenkins (father), Phyleshia Jenkins (mother),

Jordan Jenkins, Scout.com national recruiting analyst Chad Simmons, host Tom Hart

Five Star Recruit Jordan Jenkins Picks Georgia Live on FOX Sports South's NEW College Football Show: Next Class 2012


The show earned a 63% higher ratings than any episode of the show during the college football season.


Content related to Jenkin's decision, as well as from Scout.com, drove increases in pageviews, monthly uniques, and video impressions for FOXSportsSouth.com

Promo Campaign Helps Cavs Get Off to Good Start on FOX Sports Ohio

When the NBA lockout ended last month, FOX Sports Ohio quickly launched a preseason promotional campaign, “Countdown to the Cavaliers,” to create excitement for the upcoming season.

Fully integrated programming & production, marketing, website & social media - #CountdowntoCavs

Achieved high ratings for two preseason games – saw 42% and 88% ratings increases compared to the single preseason game produced in 2010


Cavs' regular season ratings off to strong start; rank in top 5 for all NBA teams.