Tuesday, January 31, 2012

Hockey & More Hockey on FSNorth…over 16 Hours to be Exact

Hockey legend Lou Nanne's thoughts of Hockey Day Minnesota 2012 on FSNorth, LISTEN (33:05 mark)
“...brilliant, outstanding, well produced…”
FOX Sports North, in conjunction with the Minnesota Wild and Wells Fargo, televised the sixth annual Hockey Day Minnesota on Saturday, January 21  The day-long event included over 16 hours of hockey related programming designed as a celebration of the game from peewees to pros.
-Viewership up 21% from 2011, with a 1.97 rating average for 14 hours of live programming
-300% increase in page views on FOXsportsnorth.com when compared to Hockey Day 2011
-Over $134,000 raised for a Minnesota high school hockey player who recently suffered a spinal cord injury during a game
-30 instant video highlights shared across multiple social media platforms and sent to cell phones via text message
- Constant social media conversation, #HDM trending in Minneapolis all day
More key Hockey Day Minnesota highlights…

Production
Live programming: over 16 hours of consecutive programming with four live games and one on tape delay:
  • Boys High School Hockey: White Bear Lake vs. Grand Rapids, WATCH
  • Boys High School Hockey: Duluth East vs. Minnetonka, WATCH
  • College Hockey: University of Minnesota vs. Colorado College, WATCH
  • NHL Hockey: Minnesota Wild vs. Dallas Stars, WATCH
  • Girls High School Hockey: Minnetonka vs. Hopkins, WATCH 
Telethon: For the first time ever, the event paid tribute to a very special individual. FOX Sports North televised an all-day telethon to raise funds for Jack Jablonski, a high school hockey player who suffered a spinal cord injury during a game. The telethon brought in over $134,000.
Features & Vignettes: Multiple special features were produced and televised throughout the day:
  • Hockey Helps Wadena Recover from Tornado, WATCH
  • Defending the Blue Line - Helping Military Kids Play Hockey, WATCH
  • Kobluk Family - an Unconventional Hockey Story, WATCH
Instant Video Clips: Over 30 instant video clips from the broadcast were available to viewers via Foxsportsnorth.com, Facebook and Twitter. Clips could also be accessed via cell phone by texting “HDM” to 234234.
  • Top viewed instant video clip - over 17,000 views
Marketing/OAP
Countdown to Hockey Day promos: 10 different Hockey Day countdown promos created featuring the FOX Sports North Girls.

FOX Sports North Girls: Jenny and Paige took on many different roles throughout the day, all of which helped to the overall success of the event.
  • Appearance at Mediacom booth at high school games
  • Jenny took part in a live interview with her dad for a “hockey family” story: Part 1, WATCH / Part 2, WATCH
Super Fan Experience: Conducted a contest in conjunction with the Wild. The winners attended high school, college and NHL games with limo service to all.
Web/Social Media
Hockey Day Minnesota custom page on FOXsportsnorth.com: This years’ web traffic saw an increase of 300% in page views over 2011.
#HDM: Fans were encouraged to join the Hockey Day Twitter conversation by tagging #HDM. The # was “trending” in Minneapolis for the entire day.
Facebook: A custom Facebook avatar and other graphics were created for the day.  The page attracted hundreds of comments and interactions.
Media Exposure

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