Minnesota served as Draft Central for the 2011 NHL Draft June 23-26 with events happening across the “State of Hockey” for four days, including the main attraction at the Xcel Energy Center in St. Paul. FOX Sports North kept hockey fans up-to-date with coverage on-air, online, and via numerous marketing efforts and promotions.
· FOXsportsnorth.com writers wrote fourteen stories over four days, creating exclusive online content and a drastic increase in unique visitors
· The network provided extensive on-air promotional coverage, including a Draft countdown clock
· The FOX Sports North marketing team awarded one lucky fan the experience of a lifetime: a behind-the-scenes VIP tour at the Draft
