Thursday, December 29, 2011

Sun Sports Takes Over Downtown Miami

FOX Sports Florida / Sun Sports turned the temperature up in South Florida by “taking over” Downtown Miami last Wednesday, December 21.  As part of HEAT Week, a week-long celebration in anticipation of the HEAT’s season debut, Sun Sports wrapped five Miami-Dade Transit MetroMover cars in co-branded artwork throughout January and unveiled the vehicles with a massive morning activation at the Stephen P. Clark Government Center that reached thousands of fans.

  • Early morning on-site HEAT Week event reaches thousands of commuters
  • Millions of impressions for Sun Sports via MetroMover cars throughout January
  • PR, Marketing, Social Media, Promotions and FOX Sports Florida Girls elements all combined for successful activation.

Wednesday, December 28, 2011

FS Southwest, FS Houston score touchdown with Texas High School football state championships

* Nine Title games televised live
* Social Media used to 'own the conversation'
* Bizzare ending attracts over 1.5 million views on YouTube

For the first-time ever all UIL Texas High School football state championship games were played at the same site. FOX Sports Southwest and FOX Sports Houston celebrated the three-day extravaganza played on one of the world's biggest stages with unprecedented coverage from Cowboys Stadium in Arlington. The event attracted record crowds, featured 34 hours of live television coverage, and ended with a bizarre incident that garnered national attention on YouTube. 

Wednesday, December 21, 2011

FOX Sports Midwest celebrates hockey at St. Louis Classic

* Thousands of fans gather for giant outdoor viewing party

* Pregame, intermission and postgame shows broadcast live

* Event generated ad sales revenue, earned media coverage, team support

FOX Sports Midwest hosted the second annual St. Louis Classic on Saturday, bringing thousands of fans together to celebrate hockey in St. Louis. Fans watched the Blues road game on a 35-foot screen while ice skating in St. Louis’ Forest Park, and were part of FOX Sports Midwest pregame, postgame and intermission shows that originated live from the rink.


FOX Sports West's "Zone Coverage" Blankets High School Football in SoCal

FOX Sports West's inaugural season of Prep Zone coverage for CIF-SS high school football helped fuel one of the largest and most technologically advanced endeavors in network history.


STRENGTH IN NUMBERS
Live Coverage
- 68 streamed games (14 TV games) in 14 weeks
- Delivered all 15 CIF-SS Division Football Championships live
- Championships featured 6 video streams (see image to the right)
- 275 hours of live HSFB coverage
- 137% increase in Northern Division Championship telecast
- Highest rated all-time Pac-5 Division Championship telecast


Tuesday, December 20, 2011

FOX Sports Florida Moves Into New Home


Monday, December 19, 2011 marked the beginning of a new chapter for FOX Sports Florida and Sun Sports, as the group officially moved into new offices in Fort Lauderdale, Florida.

The studio and office space is located on two separate floors is in the center of the Ft. Lauderdale  business district. The move brings the central business operations under one roof, while still maintaining team members in Orlando and Tampa.

Wednesday, December 7, 2011

Touchdown for Prep Zone in Wisconsin

Football is a pretty big deal in Wisconsin. (note: undefeated Green Bay Packers) In fact, for many Wisconsinites it reaches far beyond NFL.  With the launch of FOX Sports Prep Zone this season, FOX Sports Wisconsin discovered that high school football is a culture of its own.

FOX Sports Wisconsin created content and conversation surrounding high school football during the season and took coverage to a new level for the state championships games:

*52 football games streamed live on FOXsportswisconsin.com
*14 half-hour Prep Zone shows televised
*7 division state championship games televised live on FOX Sports Wisconsin  
*264,000+ Prep Zone page views on FOXsportswisconsin.com
*586 instant video highlights & over 193,600 views via Snappy TV (details below)

Tuesday, December 6, 2011

FOX Sports West's Prep Zone Platform Fuels Most Expansive SoCal High School Championship Offering to Date

This Friday and Saturday, FOX Sports West, PRIME TICKET and FoxSportsWest.com will deliver unparalleled coverage of all 13 CIF Southern Section 11-man Division Football Championship games. This marks the first time all 13 Champions will be crowned in front of a live television or online audience. Other highlights include:

-Added ‘sixth box’ allows
for five games to be streamed simultaneously

-FS West & PRIME TICKET complement live streaming with
side-by-side telecasts

-Championship coverage
includes 40+ hours of live
action in two days


Coverage begins this Friday at 6:30PM PT with the "High School Spotlight Live" pre-game show. Online games can be viewed across the country here or via an iPhone or iPad device here

Thursday, December 1, 2011

Minnesotans Go “Wild” for the FOX Sports North Girls

Fans in Minnesota are going “wild” for the FOX Sports North Girls…literally, Minnesota Wild fans love Jenny and Paige.  The FOX Sports North Girls have only been around for six weeks, but are already getting a lot of attention from both fans and team partners.



*Special appearance requests from Minnesota Wild including recent “Let’s Play Hockey” announcement in front of 17,500+ fans

*Closing in on 2,000 Facebook fans and 1,500 Twitter followers
*Multiple appearances on FOX Sports North pre- and post-game shows 

*Photo gallery top viewed page on FOXSportsNorth.com in November