Touchdown for Prep Zone in Wisconsin

Football is a pretty big deal in Wisconsin. (note: undefeated Green Bay Packers) In fact, for many Wisconsinites it reaches far beyond NFL.  With the launch of FOX Sports Prep Zone this season, FOX Sports Wisconsin discovered that high school football is a culture of its own.

FOX Sports Wisconsin created content and conversation surrounding high school football during the season and took coverage to a new level for the state championships games:

*52 football games streamed live on FOXsportswisconsin.com
*14 half-hour Prep Zone shows televised
*7 division state championship games televised live on FOX Sports Wisconsin  
*264,000+ Prep Zone page views on FOXsportswisconsin.com
*586 instant video highlights & over 193,600 views via Snappy TV (details below)

Regular Season, Playoffs & Championship  Coverage

Prep Zone launched at the start of the high school football season. Multiple games were streamed live every Friday for a total of fourteen weeks.

• 52 football games streamed live on the web throughout the regular season and playoffs

• 264,000+ Prep Zone page views on FOXsportswisconsin.com

• 14 half-hour shows televised for the linear channel

The WIAA State  Championship football tournament featured seven division match-ups from across the state of Wisconsin.

• All 7 division match-ups televised live on the network, sponsored by Marshfield Clinic

Instant Video Highlights: Snappy TV

Instant video highlights from all games were created via Snappy TV technology. The highlights were shared on FOXsportswisconsin.com, posted on multiple media partner websites and sent to fans via mobile updates. (Text PREP ZONE to 234234)

• Total of 518 instant Snappy highlights (regular season, playoffs)
• Over 148,520 total Snappy views
• Top viewed clip: over 1,600 views WATCH
• Total of 68 instant Snappy highlights (championships)
• 45,100 total Snappy views
• Top viewed clip: over 3,870 views WATCH  
• Media partners included: JSOnline, OnMilwaukee.com, ESPNMilwaukee.com, WIAA 

Looking Ahead

Prep Zone coverage will continue into the winter, spring and summer. The new seasons of Prep Zone will include:

*Over 140 live streamed events

*Over 60 events on linear channel

*New on-air promos 

*Cross promotion in NBA programming 

*Increased social media conversation

*Continuation of half-hour Prep Zone show

*The new season of Prep Zone starts TONIGHT on FOXsportswisconsin.com at 7:00pm with coverage of high school wrestling*