- The FSD/FSN Girls Best Hockey City in America hashtag
battle generated 5,521 tweets during the
Hockeytown Winter Festival.
- Over 2,000 fans stopped by the FOX Sports Detroit photo booth to get a photo with a green screen of either the studio desk with Chris Osgood & Darren Eliot, the FOX Sports Girls or the FSD/FSD Girl logo backdrop during Hockeytown Winter Festival.
Classics Before the Classic
As a lead-in to celebrate the Winter Festival coverage, we
scheduled Classic games before the Winter Classic, including the Cold War
Outdoor game at Spartan Stadium between Michigan & Michigan State, The Big
Chill Outdoor game at The Big House between Michigan & Michigan State as
well as the Feb. 27, 2003 game between the Red Wings and Maple Leafs at Joe
Louis Arena.
Each game ran twice between Dec. 22-Dec. 26. The highest
rating was a .24 HH rating on Christmas Day for the Red Wings vs. Leafs 2003
replay.
Hockeytown Winter
Festival
FOX Sports Detroit hosted on-site activation at Winter
Festival outside of Comerica Dec. 27 – Dec. 31. We had Tap Snap bring in their
photo booths to capture photos of fans at a green screen of the FSD desk with
Chris Osgood and Darren Eliot, a FOX Sports Detroit/FOX Sports Detroit Girls
backdrop and a Which is the Best Hockey City backdrop with the FOX Sports
Detroit Girls Angela & Stephanie and FOX Sports North Girls Angie &
Kendall.
The event also kicked off a hashtag tug-o-war between the
FSD Girls & FSN Girls. The two FOX Sports regions encouraged fans to join
the hashtag tug-o-war by using #Hockeytown for Detroit and #StateOfHockey for
Minneapolis. Click
here
for the release. Click
here
for the photo gallery on the website.
Click
here for Angela’s interview on Red Wings Live on Dec. 23.
In addition, Cleatus was also at the FSD table to take
pictures with fans & the FOX Sports Girls on Dec. 31 & Jan. 1.
FOX Sports Detroit televised seven games during the Winter
Festival, including the Great Lakes Invitational, Grand Rapids Griffins (AHL)
game and two Alumni games. FSD also aired a live postgame show from the Winter
Classic on Jan. 1.
Ratings:
·
Dec. 27: GLI Game 1: .07
·
Dec. 27: GLI Game 2: .16
·
Dec. 28: GLI Game 1: .85 (Michigan vs. Michigan
State)
·
Dec. 28: GLI Championship Replay: .26 *
·
Dec. 30: Griffins: .42
·
Dec. 31: Alumni Showdown: 3.94
·
Jan. 1: Winter Classic Postgame: .18
Note: The GLI Championship game was streamed live on
FOXSportsDetroit.com and had an audience of 13,372.
Social Media
Integration:
·
We hosted a Twitter Chat during the first &
second periods of the first GLI game on Dec. 27.
·
We hosted a Twitter Chat during the first &
second periods of the GLI Championship game on Dec. 28
·
The FOX Sports Detroit Instagram increased by
450 followers during the week and posted 48 photos.
·
The FOX Sports Detroit Facebook page increased
by 2,000 followers and posted 10 single photos to promote the broadcasts/events
in addition to the photo galleries.
·
The FOX Sports Detroit Twitter increased by
1,200 followers.
Also leading into the Alumni Showdown, we gave away tickets
in the Alumni Showdown Sweepstakes and had over 3,000 entries.
Photo Galleries on
the FOX Sports Detroit Facebook:
Tap Snap Photo
Galleries on the FOX Sports Detroit Facebook:
Tap Snap Photo
Gallery on the FOX Sports Detroit Girls Facebook Page
FOXSportsDetroit.com Photo Galleries:
FOXSportsDetroit.com
Interview Clips:
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