* VIP Luxury Bus Transports Fans to Rangers Games
* Promotion offered to Radio Stations in Texas Rangers Radio Network
When the Texas Rangers were looking for ways to take advantage of last season's first-ever trip to the World Series to grow their fan base, they turned to long-time television partner FOX Sports Southwest for assistance.
FS Southwest Sr. VP/GM Jon Heidtke and Marketing Director Mary Hyink put their creative minds to work during the offseason and developed a successful promotion that is attracting fans from the team's outer markets. The FOX Sports Southwest Fan Express, a 56-passenger VIP luxury coach wrapped in full-scale Rangers player images, is transporting fans from across the Southwest to and from Arlington during the 2011 season.
