Ad Market for MLB Strong as Ever

Sports’ ad-sales winning streak clearly continuing with MLB

"The market for live sports shows no signs of abating, underscoring the value advertisers increasingly are placing on all sports programming."

Published March 14, 2011,

In a column about MLB ad sales last spring, I wrote: 

“The pessimism and agitation of 2009 has been replaced by guarded optimism in 2010.”

Well, this year, the “guarded optimism” of 2010 has been replaced by unfettered joy in 2011. TV networks are experiencing the hottest ad sales market veteran sales executives have ever seen.

The market for live sports shows no signs of abating, underscoring the value advertisers increasingly are placing on all sports programming.

FOX Sports Arizona Uses March Madness to Create Value & Friendly Rivalry with Advertisers

FOX Sports Arizona is taking March Madness to a new level this year by creating a first-of-its-kind NCAA Basketball Tournament bracket challenge exclusively for its advertising partners.

Designed so the network can further connect and interact with its sales partners, FOX Sports Arizona’s 2011 March Madness Tournament Challenge is a fun competition between a variety of advertisers and clients who will compete to win a fully-catered Arizona Diamondbacks suite-night for its employees.