FS Arizona Inspires the Human Hashtag: Using Twitter to Spark a Trend

As the Arizona Diamondbacks battle the San Francisco Giants for first place in the National League West, FOX Sports Arizona is using the Twitter world to increase local excitement and get more people talking (and tweeting) about the team and its telecasts.

FOX Sports Arizona Debuts Digital Billboard Campaign

   * 3 Locations Strategically Placed Around Phoenix
   * Positioned in High Traffic Areas   
   * Seen by Fans Headed North, South and West