FOX Sports Ohio's "Countdown to Face Off" Builds Excitement for Blue Jackets Season

In preparation for Columbus Blue Jackets season, FOX Sports Ohio launched a preseason promotional campaign, “Countdown to Face Off,” to create excitement for the upcoming season.

Highlights include:
*Special preseason programs, including a Summer Tour show shot in Canada
*Fans selected Showcase Games via voting on FOXSportsOhio.com
*Marketing campaign including player profile spots, tune-in spots, digital advertising, & on-site events
*Social media promotion resulting in 10% increase in FOX Sports Ohio Facebook fans
*Hour-long live pregame show Opening Night on the arena plaza & pregame party

FOX Sports Girls Concept Now Launched in Five Regions; Web Traffic Surges from Girls' Content in Detroit

FOX Sports North's Paige and Jenny joined the team this past weekend. 

• FOX Sports North and FOX Sports Florida Join FOX Sports Detroit, FOX Sports Arizona, and FOX Sports Midwest with Fan Ambassador Initiative

• FOX Sports Detroit Girls On Pace to Provide Most-Viewed Content on FOXSportsDetroit.com for Third Consecutive Month, Enhancing Value of Digital Platform; Monthly Page Views Could Approach 3 Million

• FOX Sports Girls Engage Directly with Fans Through Social Media and Live Appearances at Fan Fests and Pep Rallies

• Initiative Helps to Strengthen FSN's Connection with Local Fans, While Encouraging Passion for Hometown Teams

The newest additions to the roster-- FOX Sports Florida's Meghan, Annilie, and Jordana  take care of the Panthers' littlest fan at the team's home opener this past weekend.

FOX Sports Midwest's Aimee and Jessica pose with a happy young Blues fan.

FOX Sports Detroit's Allison (left) and Lauren (middle) rally with fans at the tailgate at Saturday's Michigan vs. Michigan State game at Spartan Stadium

FOX Sports Arizona's Mallory (l.) and Danielle (r.) rally with a family of Sun Devils fans prior to ASU's Oct. 1 game vs. Oregon State. 

FOXSportsFlorida.com Shatters One-Day Traffic Records

No NBA? No problem! FOXSportsFlorida.com had a banner day yesterday eclipsing previous record one-day numbers of monthly uniques and page views by 150% and 147%, respectively.
  
Buoyed by the heads-up writing efforts of web producer Sam Gardner, three articles made it to MSN in one 24 hour period.

FOXSportsOhio.com Celebrates Record Month for Web Traffic

FOXSportsOhio.com had a record September despite the lack of performance by major Ohio teams.

• Showed that we can generate significant traffic by jumping on news rather than simply covering games.

• Set new traffic record for monthly unique visitors and page views: achieved largest number of unique visitors in a day, surpassing previous high by 17%.

• Views exceeded unique visitors, indicating visitors were returning to the page or flipping through comments to take part in the conversation.

• The additional discussion has led to a 30% increase in pages viewed per visit over the last five months vs. the first four months of the year.  

FSN Uses Social Media to Ignite MLB Playoff Fever

With FSN having 6 of 8 teams playing in the postseason, there was an opportunity to use social media to engage local fans and create and drive the conversation around the MLB division series.

Highlights:


* Thousands of responses from fans on Facebook and Twitter, including comments, "Likes," replies, and re-tweets.


* The use of rivalry hashtags on Twitter (#BeatMIL, #BeatAZ, #BeatTB, #BeatTX, etc) that galvanized fans and bubbled up to trending topics in Milwaukee, Dallas, and Tampa.


* Live chats with talent on the web and Facebook


* Behind-the-scenes photos and video posted by personnel on site and shared with fans.

FOX Sports North Earns 10 Emmys, Including Night’s Highest Honor

The Upper Midwest Chapter of the National Association of Television Arts & Sciences (NATAS) hosted the Emmy awards on Saturday, September 24 in Minneapolis. Each of the awards presented to FOX Sports North represents the passion and dedication shown by the staff at the regional sports network.

• FOX Sports North awarded 10 Emmys

• Received night’s “top honor,” the Board of Governor’s Emmy, recognizing excellence in community partnerships where broadcasters and their partners work together to educate, inform, and improve our community.

A recap of FOX Sports North Emmy’s outlined below: