FOX Sports Ohio's "Countdown to Face Off" Builds Excitement for Blue Jackets Season

In preparation for Columbus Blue Jackets season, FOX Sports Ohio launched a preseason promotional campaign, “Countdown to Face Off,” to create excitement for the upcoming season.

Highlights include:
*Special preseason programs, including a Summer Tour show shot in Canada
*Fans selected Showcase Games via voting on FOXSportsOhio.com
*Marketing campaign including player profile spots, tune-in spots, digital advertising, & on-site events
*Social media promotion resulting in 10% increase in FOX Sports Ohio Facebook fans
*Hour-long live pregame show Opening Night on the arena plaza & pregame party

Virtual Signage Brings in Real Ad Dollars, Creates Value for FOX Sports Detroit & FOX Sports Ohio Sponsors

* Partnership between RSNs and NHL teams provides unique opportunity to integrate sponsor brands into hockey telecasts.

* Use of cutting-edge technology delivers additional sales inventory, new revenue source.

Hockey telecasts on FOX Sports Detroit and FOX Sports Ohio are the first among the FSN family to utilize virtual signage, where static advertisements digitally appear on the glass behind each goal.  It is not only a distinctive way for sponsors to promote their product in-game, but it also brings in new ad revenue shared by the regional network and the team partner.

FOX Sports Ohio Adds 3,000 Facebook Fans with Sweepstakes

• A month-long sweepstakes garners a 60% increase in Facebook fans for  FOX Sports Ohio and increases Blue Jacket fan interaction on the social media site.

• FOX Sports Ohio's Facebook count tops 8,600, up from 5,400 before promotion.