Wednesday, June 29, 2011

FOX Sports South, SEC Gridiron LIVE on a Mission in Honduras

* SEC Gridiron LIVE travels with UGA football coach Mark Richt to Honduras
* Delivers exclusive videos, blogs, photos from mission trip


SEC Gridiron LIVE producer Ray Goodrich was a man on a mission with University of Georgia head football coach Mark Richt last week.  Goodrich traveled to Honduras with Richt for a week-long mission trip, gathering exclusive content for the upcoming season of SEC Gridiron LIVE and for FOXSportsSouth.com.

Tuesday, June 28, 2011

Spotlight: FOX Sports North Covers NHL Draft for the “State of Hockey"

Minnesota served as Draft Central for the 2011 NHL Draft June 23-26 with events happening across the “State of Hockey” for four days, including the main attraction at the Xcel Energy Center in St. Paul. FOX Sports North kept hockey fans up-to-date with coverage on-air, online, and via numerous marketing efforts and promotions.
·     FOXsportsnorth.com writers wrote fourteen stories over four days, creating exclusive online content and a drastic increase in unique visitors
·     The network provided extensive on-air promotional coverage, including a Draft countdown clock
·      The FOX Sports North marketing team awarded one lucky fan the experience of a lifetime: a behind-the-scenes VIP tour at the Draft

Thursday, June 23, 2011

FOX Sports Detroit Goes the Extra Mile
to Help Drive New Camaros Off the Lot

* FOX Sports Detroit teams with Metro Detroit Chevy Dealers and Tigers for vehicle reveal at Comerica Park.

* Event execution, extended coverage helps move inventory at local dealerships.

When the Metro Detroit Chevy Dealers wanted to unveil their limited edition Detroit Tigers-themed Camaro convertibles, FOX Sports Detroit rode shotgun to help drive home the message.

Tuesday, June 21, 2011

FOX Sports West & PRIME TICKET Score Big with 14 Telly Award Wins

* Recognition marks highest single-year Telly award accumulation in network history

* Three awards honor local Creative University program

* Community partnership efforts recognized with Silver Telly
                                    Silver Award Winner: "Life and Times of John Wooden"

FOX Sports West and PRIME TICKET were recently honored with 14 Telly Awards for work originating in 2010. The recognition includes three Silver Awards, the top honor awarded by the Telly organization.

Thursday, June 16, 2011

FOX Sports Southwest follows Mavericks to NBA title with local perspective



FOX Sports Southwest pulled out all the stops during the NBA playoffs to give Dallas Mavericks fans a local perspective on the team’s journey to its first NBA title in franchise history. While national networks focused on the LeBron James-Dwyane Wade-Chris Bosh Miami Heat partnership, FOX Sports Southwest offered Mavs fans a local alternative they couldn't get anywhere else: 

* Daily Mavericks stories posted on foxsportssouthwest.com
* Live webcasts of Mavs "Technical Foul" internet exclusive shows
* Live coverage of the team's NBA championship parade

 

Wednesday, June 15, 2011

Web Traffic Soars for FOX Sports Southwest and FOX Sports Florida with NBA Finals Coverage

FOXSports Southwest.com Shatters Monthly Traffic Record in One Day Following Game 6 Clincher

FOXSportsFlorida.com Scores its Best Month Ever 
with NBA Playoff Coverage
The NBA Playoffs were very good to FOXSportsSouthwest.com and FOX SportsFlorida.com, as both sites set several traffic records with their remarkable coverage over the past six weeks.

Tuesday, June 7, 2011

FOX Sports North Hosts ‘Kids in the City’ Event for Boys & Girls Club All-Stars

On April 26, FOX Sports North hosted the Seventh Annual ‘Kids in the City’ event at the Target Center. Designed to recognize and reward the accomplishments of the Boys & Girls Club 'FOX Sports North All- Stars,' the event was supported by all of FOX Sports North’s team partners.
·         A major fundraiser for the Clubs, this year’s event raised over $100,000 in donations.
·         Over 250 adults, including many FOX Sports North employees, and 150 children were in attendance

Below is a complete outline of the FOX Sports North community relations initiative:

Tressel Resigns, FOX Sports Ohio Reacts

When Ohio State's Jim Tressel announced his resignation on Memorial Day, the team at FOX Sports Ohio and FOXSportsOhio.com sprang into action to cover the story and become the “go-to” for all things Tressel.

The coverage resulted in a record breaking day:
  • Memorial Day was the largest single day in FOXSportsOhio.com history, with unique visitors surpassing the mark set just the previous month by 30%. 
  • Those users stayed longer on the site, read more articles, and looked at more photos than ever before: an increase of 82% from in page views from the previous single high mark set in April
  • FOXSportsOhio.com was kept at the center of the story with new analysis and features throughout the day, providing not only the initial news, but statements from the team, a timeline of Tressel's career, and analysis of the team's next steps
  • The web writers were featured on more than a dozen local and national radio and TV, including The Dan Patrick Show, The Jim Rome Show, ESPN College Football Live and more.
  • Coverage was integrated into Cincinnati Reds production “Web Minutes” segment and promoted with Gameflow and in-game broadcaster discussion.