Tuesday, June 7, 2011

FOX Sports North Hosts ‘Kids in the City’ Event for Boys & Girls Club All-Stars

On April 26, FOX Sports North hosted the Seventh Annual ‘Kids in the City’ event at the Target Center. Designed to recognize and reward the accomplishments of the Boys & Girls Club 'FOX Sports North All- Stars,' the event was supported by all of FOX Sports North’s team partners.
·         A major fundraiser for the Clubs, this year’s event raised over $100,000 in donations.
·         Over 250 adults, including many FOX Sports North employees, and 150 children were in attendance

Below is a complete outline of the FOX Sports North community relations initiative:

The “FOX Sports North All-Star Program”:
·         Each month of the year, one boy and girl (ages 8-13) from each Club is chosen by Club leaders as a 'FOX Sports North All-Star'
·         The kids earn this honor by achieving success in five important categories: Character and Leadership Development; Education and Career; The Arts; Health and Life Skills; and Sports, Fitness, and Recreation.
·         At the end of the year, all 'FOX Sports North Youth All-Stars' earn the opportunity to attend ‘Kids in the City’ and celebrate their achievements.

 ‘Kids in the City’ Details:
·         For the past seven years, FOX Sports North has helped organize the sports-themed event and assist with securing the venue, (always a sports facility) acquiring team partner support and collecting auction items, etc.
o    Numerous team partners, including the Minnesota Twins, Wild, Vikings, Timberwolves, Lynx and University of Minnesota all sponsor/attend the ‘Kids in the City’ event (mascots, players appearances, etc).
·         FOX Sports North promotes the ‘Kids in the City’ event on-air and across all platforms prior to event, driving attendance for the event and awareness about the Clubs.
·         Twins sideline reporter, Robby Incmikoski emceed the event and assisted with on-air follow up reports.

An Effective Community Relations Campaign:
·         The' FOX Sports North All-Star' program emphasizes character building and the idea that “hard work pays off.”
·         ‘Kids in the City’ celebrates the accomplishments of kids who go above and beyond and strive to be 'All Stars.'

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