FS Arizona Inspires the Human Hashtag: Using Twitter to Spark a Trend

As the Arizona Diamondbacks battle the San Francisco Giants for first place in the National League West, FOX Sports Arizona is using the Twitter world to increase local excitement and get more people talking (and tweeting) about the team and its telecasts.

FOX Sports Arizona Leaves Its Mark During MLB All-Star Week in Phoenix

When Major League Baseball’s 82^nd All-Star Game came to Phoenix, FOX Sports Arizona was in the middle of it all to ensure it would be seen and remembered by fans who turned out for one of the biggest sporting events to ever hit Arizona.

FOX Sports Arizona "Salutes The Troops" on Memorial Day

For the fifth year in a row, FOX Sports Arizona used its Arizona Diamondbacks telecast on Memorial Day to honor the United States Military and pay tribute to those who gave the ultimate sacrifice while defending the freedoms Americans are able to enjoy today.

FOX Sports Arizona Debuts Digital Billboard Campaign

   * 3 Locations Strategically Placed Around Phoenix
   * Positioned in High Traffic Areas   
   * Seen by Fans Headed North, South and West

FOX Sports Arizona's Ed Olsen Talks Up the Value of Local Sports

 

FOX Sports Arizona general sales manager Ed Olsen talks about the value of live, local sports and the importance of in-game messaging in this profile in the Phoenix Business Journal.

Profile: Ed Olsen, Fox Sports Arizona

Phoenix Business Journal - by Mike Sunnucks 

Phoenix generally isn’t one of those sports towns where fans live and die with their teams. That’s usually reserved for places such as Philadelphia, Pittsburgh and Boston.

But Ed Olsen is one of the folks in the Valley whose job thrives or withers based on how Phoenix’s professional and university sports teams are performing.

FOX Sports Arizona Uses March Madness to Create Value & Friendly Rivalry with Advertisers

FOX Sports Arizona is taking March Madness to a new level this year by creating a first-of-its-kind NCAA Basketball Tournament bracket challenge exclusively for its advertising partners.

Designed so the network can further connect and interact with its sales partners, FOX Sports Arizona’s 2011 March Madness Tournament Challenge is a fun competition between a variety of advertisers and clients who will compete to win a fully-catered Arizona Diamondbacks suite-night for its employees.