FSN Uses Social Media to Ignite MLB Playoff Fever

With FSN having 6 of 8 teams playing in the postseason, there was an opportunity to use social media to engage local fans and create and drive the conversation around the MLB division series.

Highlights:


* Thousands of responses from fans on Facebook and Twitter, including comments, "Likes," replies, and re-tweets.


* The use of rivalry hashtags on Twitter (#BeatMIL, #BeatAZ, #BeatTB, #BeatTX, etc) that galvanized fans and bubbled up to trending topics in Milwaukee, Dallas, and Tampa.


* Live chats with talent on the web and Facebook


* Behind-the-scenes photos and video posted by personnel on site and shared with fans.

FOX Sports Ohio Adds 3,000 Facebook Fans with Sweepstakes

• A month-long sweepstakes garners a 60% increase in Facebook fans for  FOX Sports Ohio and increases Blue Jacket fan interaction on the social media site.

• FOX Sports Ohio's Facebook count tops 8,600, up from 5,400 before promotion.