Record-Setting Day for FOXSportsSouth.com

FOXSportsSouth.com opened the month of March with a bang. On Friday, March 1, the FOX Sports South website registered a record-breaking 6,501,993 views. The mark not only set a record for the most hits in a day, but also topped the website’s all-time monthly views. The site also totaled 1,073,727 unique views for just that one day.

The record-breaking start to March followed a pair of strong months for the website. The previous monthly record was 5,773,261 page views and 2,308,807 unique views in January 2013. This February also saw big numbers with 5,634,040 page views and 1,839,325 unique views.

Top Three Posts on March 1, 2013:

1. FOX Sports writer Jay Clemons put together a gallery on “The 20 Most Notorious NFL Free-Agent Contracts,” which resulted in 5,112,480 views.

2. Fox Sports Carolinas writer, Andrew Jones, posted a story from the Duke-Virginia game in which Coach K had a run-in with Virginia students that gave us 641,427 views.

3. Falcons’ writer John Manasso delivered 232,513 views on a story about the team's surprising cuts.

4. On March 1, the blog: “Fantasy Fox with Jay Clemons” made its debut, resulting in another surge of traffic for the website. The new blog features exclusive content from Clemons about various topics around fantasy baseball and football, with the purpose of informing and entertaining a passionate fan base.

FOX Sports South and SportSouth Website and Facebook Page a Hit with Braves Fans

With spring in the air and the sound of balls hitting mitts, the FOX Sports South crew headed to Orlando for the start of Atlanta Braves Spring Training. To garner excitement for the start of baseball and create awareness of where fans can watch their favorite team, the FOX Sports South team focused attention to the website and Facebook.

In the weeks leading up to the FOX Sports South visit to Spring Training, the Facebook page was reaching an average of 30,000 Facebook users but once players hit Orlando, the page has doubled its viewers, reaching between 60,000-80,000 average users. During this time, more than 4,000 people have been talking about the page (generating stories off FOX Sports South’s content/posts) and since February 11, the page has received over 200 new likes.

The FOX Sports South official website, www.foxsportsouth.com, has also seen a bump around the Braves reporting for camp. During the month of February, the website has topped 5 million viewers and over 1.7 million unique views. It is the fourth-straight month that the FOX Sports South site has seen increased traffic and the third straight with more than 1.5 million unique views.

Braves fans were provided fly-on-the-wall videos that showed a unique perspective of the players hitting and fielding, interactive videos where players answered fans' twitter questions and lots of photos on the FOX Sports South Instagram account. The FOX Sports South team also made sure to include some content featuring Chipper Jones in camp in a different capacity.

Below are the 10 most popular posts from FOX Sports South and SportSouth Facebook page:

2/13 – Photo of Upton’s and Heyward (Right)

Reach: 12,501

Engaged users: 3,531

Talking about this: 2,403

Virality: 19.22%

2/14 – Fly-on-the-Wall Cam Justin Upton

Reach: 8,062

Engaged users: 1,060

Talking about this: 231

Virality: 2.87%

2/16 – Beautiful day at Spring Training

Reach: 4,523

Engaged users: 619

Talking about this: 549

Virality: 12.14%

2/16 – Photo of Heyward and Uptons at Spring Training

Reach: 3,920

Engaged users: 465

Talking about this: 269

Virality: 6.86%

2/16 – Chipper Addresses Media Video 

(Right - Click picture to watch video)

Reach: 10,198

Engaged users: 1,983

Talking about this: 724

Virality: 7.1%

 

2/17 – Medlen Mic’d Up Video 

(Right - Click picture to watch video)

Reach: 7,434

Engaged users: 898

Talking about this: 259

Virality: 3.48%

2/18 – Chopcast: Future of young Braves Tyler Pastornicky and Evan Gattis

Reach: 4,184

Engaged users: 268

Talking about this: 116

Virality: 2.77%

2/19 – Braves announce they will retire Chipper’s Jersey

Reach: 7,252

Engaged users: 1,476

Talking about this: 1,336

Virality: 18.42%

2/20 – Happy Birthday to Brian McCann Post

Reach: 8,700

Engaged users: 1,562

Talking about this: 1,477

Virality: 16.98%

2/21 – Link to Cory McCartney’s story on Kris Medlen

Reach: 2,827

Engaged users: 183

Talking about this: 123

Virality: 4.35%

FOX Sports South, SportSouth Support Tornado Relief Efforts

After tornadoes ravaged the Southeast last week, FOX Sports South and SportSouth moved quickly to support relief efforts across the region.

FOX Sports South "Glasses Cam" Gives Braves Fans Unique Perspective

* Networks take Braves fans behind-the-scenes at Spring Training


* Web feature showcases new technology, gives fans more access

FOX Sports South and SportSouth let Braves fans see through the eyes of Jason Heyward - literally.  The Braves standout donned the networks' sunglasses camera for part of a spring training workout, as he went through conditioning drills, stretched and talked with coaches. The content was turned into a web feature and will be used during Braves LIVE shows this season.

FOX Sports South On-Air Campaign Marks New Chapter in Braves Baseball

Generates Buzz, Reinforces Localism, Drives Tune-In

To build a sense of anticipation for the start of the 2011 Atlanta Braves season, FOX Sports South and SportSouth produced a series of on-air promotional spots to highlight the arrival of new manager Fredi Gonzalez, celebrate the loyalty of Braves fans across the region, and generate a buzz about the networks' 2011 coverage of the team.

Spots ran in marquee programming including NBA, NHL and college basketball game telecasts, such as ACC Sunday Night Hoops.  Spots that do not include MLB game footage were pushed out on the networks' social media platforms, which include more than 45,000 fans and followers.