FOX Sports South, SportSouth Support Tornado Relief Efforts

After tornadoes ravaged the Southeast last week, FOX Sports South and SportSouth moved quickly to support relief efforts across the region.

On-Air Promotion  

* :30 PSA featuring Atlanta Hawks analyst and NBA Hall of Famer Dominique Wilkins and play-by-play announcer Bob Rathbun was produced less than 24 hours after the catastrophic events

* Customized on-air graphics and live talent reads were placed in marquee programming including Atlanta Braves games telecasts and SEC baseball and softball games

* In conjunction with NASCAR, FOX produced a PSA that ran nationally during the network's NASCAR coverage on April 30 and was made available to the FOX RSN's across the Southeast

Web

* FOXSportsSouth.com's Steve Eubanks wrote about Auburn football players putting rivalries aside to help the Alabama community and the article was picked up by FOXSports.com.         

* FOXSportsSouth.com reported on the devastation and posted video of one tornado narrowly missing Alabama's Bryant-Denny Stadium

* Provided information on how viewers could support relief effort

Social Media
* Information on relief efforts and links to coverage on FOXSportsSouth.com were distributed to more than 45,000 Facebook fans and Twitter followers