FOX's Sun Sports Goes All-In for Second Straight Miami HEAT Championship Celebration

Having a parade down beautiful Biscayne Boulevard never gets old, and for the second time in as many seasons, FOX's Sun Sports was on hand to cover all the festivities from start to finish on Monday, June 24, 2013.

The moment confetti began falling inside the AmericanAirlines Arena to commemorate the Miami HEAT's third NBA World Championship in franchise history, Sun Sports started mobilizing to cover a victory parade and celebration that saw an estimated 400,000 plus fans in attendance.

Click more for the story of everything that went into yesterday's five hours of live celebration coverage.

New FOX Sports Midwest Girl revealed

After an online search that elicited 800 entries and more than 735,000 page views at FOXSportsMidwest.com, St. Louis native Teryn Schaefer was named the new FOX Sports Midwest Girl last week during the Cardinals Live pregame show.

Tampa Bay Bucs WR Vincent Jackson Picks Up Military Families with the Lightning Fan Express

On Friday, February 1, 2013, the Tampa Bay Lightning throttled the visiting Winnipeg Jets by a score of 8-3, but prior to the Bolts continuing their inspired play on the ice, FOX’s Sun Sports, the Lightning and Tampa Bay Buccaneers All-Pro Wide Receiver Vincent Jackson teamed up to inspire local military families off the ice.

Heat Live Rewards Sizzles on FOX's Sun Sports

On Saturday, December 1, the defending world champion Miami HEAT hosted the Brooklyn Nets and FOX's Sun Sports utilized the broadcast to officially unveil the new HEAT Live Rewards social media program to viewers and Heat fans alike.

The successful on-air launch highlighted a program that has been beneficial to the network across a multitude of social media outlets.

Perfectly Paired: Girls on the Run and FOX Sports Midwest

In March 2012, FOX Sports Midwest identified Girls on the Run as an ideal community investment partner. Girls on the Run is a rapidly-growing national non-profit that “inspires girls to be joyful, healthy and confident.” Its 24-lesson curriculum combines 5k training with life skills lessons to become independent thinkers, enhance problem solving skills and make healthy decisions. The grass roots organization unites girls and their parents, schools and communities. Their Spring and Fall 5k races are the largest timed 5k events in St. Louis.

It’s a perfect fit for the FOX Sports Midwest Girls, whose involvement has resulted in a significant increase in awareness of Girls on the Run. FOX Sports Midwest Girls Aimee and Kayla hosted the Girls on the Run Trivia Night on Nov. 2 and ran the Fall 5k on Nov. 17.  FOX Sports Midwest broadcasters Darren Pang, Dan McLaughlin and Pat Parris were ceremonial race starters and ran the race. FOX Sports Midwest assembled a highly-spirited spirit station on the course.

“You truly captured the joy of this event and what the girls bring to all of us. Thank you for helping to make it possible and for all you do to make this a great partnership. We are so appreciative of all that FOX Sports Midwest has done for our mission.”  - Courtney Berg, Executive Director, Girls on the Run St. Louis

Cards Live pregame feature

Spring 5k promo

Fall 5k promo

FOX Sports Midwest-produced PSA

Photos from Fall and Spring 5k races

FOX Sports Florida Prep Zone a Sophomore Success

Late in the Florida high school football calendar last year, FOX Sports Florida launched Prep Zone via FOXSportsFlorida.com to modest numbers with a little more than a handful of streaming games available statewide.

Thanks in part to a full off-season of planning, an on-air-promotion campaign developed with Creative University- University of Florida students, leveraged PR relationships with FOX Sports Next (right) and a robust schedule featuring twice as many games, Prep Zone Florida is catching eyes and clicks throughout the sunshine state.

FOX Sports Florida / Miami Marlins Fantasy Auction Raises Record-High $94,000

On Monday, August 13, the Miami Marlins game vs the Philadelphia Phillies set the stage for the 7th Annual Marlins Foundation FOX Sports Fantasy Broadcast Auction, which gave viewers the opportunity to bid on some amazing experiences online and through the broadcast. All proceeds from the signature event benefit the Miami Marlins Education Fund.

FOX's Sun Sports goes LIVE for Miami HEAT Championship Celebration

With the Miami HEAT being crowned NBA champions for the 2nd time in franchise history, it was only fitting for FOX’s Sun Sports to party on— Miami style. On Monday, June 26, Sun Sports culminated a historical championship season for the Miami HEAT by airing the Miami HEAT Championship Celebration victory parade.

March Madness with the FOX Sports Girls

FS West Girls Asha and Corinne showing support for the Children's Hospital of Los Angeles blood drive.

FOX Sports Ohio Girls with former California
governor and actor Arnold Schwarzenegger

• Concept now launched at eight RSNs

• FOX Sports Girls succeeding in three key roles:  goodwill ambassadors to fans, teams and local community; on-air hosts; and social media influencers

• Recently launched: Midwest, Ohio &  Southwest

• Valuable marketing and PR exposure: Radio, TV, magazine hits in nearly every market

• Valuable Marketing Publicity: Detroit’s "April in the D" & Ad Age article

FOX Sports Florida Partners with Local NHL Teams on Social Media Nights

Social media night telecast for Lightning drives "watch and win" fly away sweepstakes and attracts more than 1,000 entries.


Marketing, digital, production and promotional elements combined to make each night successful for teams and participating fans.


Unique hashtags and incentives used to engage fans.


Strong feedback from teams and fans resulted in permanent social TV elements for remainder of season and plans to implement enhanced social marketing surrounding the NHL playoffs in South Florida.

FOX Sports Girls Concept Now Launched in Five Regions; Web Traffic Surges from Girls' Content in Detroit

FOX Sports North's Paige and Jenny joined the team this past weekend. 

• FOX Sports North and FOX Sports Florida Join FOX Sports Detroit, FOX Sports Arizona, and FOX Sports Midwest with Fan Ambassador Initiative

• FOX Sports Detroit Girls On Pace to Provide Most-Viewed Content on FOXSportsDetroit.com for Third Consecutive Month, Enhancing Value of Digital Platform; Monthly Page Views Could Approach 3 Million

• FOX Sports Girls Engage Directly with Fans Through Social Media and Live Appearances at Fan Fests and Pep Rallies

• Initiative Helps to Strengthen FSN's Connection with Local Fans, While Encouraging Passion for Hometown Teams

The newest additions to the roster-- FOX Sports Florida's Meghan, Annilie, and Jordana  take care of the Panthers' littlest fan at the team's home opener this past weekend.

FOX Sports Midwest's Aimee and Jessica pose with a happy young Blues fan.

FOX Sports Detroit's Allison (left) and Lauren (middle) rally with fans at the tailgate at Saturday's Michigan vs. Michigan State game at Spartan Stadium

FOX Sports Arizona's Mallory (l.) and Danielle (r.) rally with a family of Sun Devils fans prior to ASU's Oct. 1 game vs. Oregon State.