March Madness with the FOX Sports Girls

FS West Girls Asha and Corinne showing support for the Children's Hospital of Los Angeles blood drive.

FOX Sports Ohio Girls with former California
governor and actor Arnold Schwarzenegger

• Concept now launched at eight RSNs

• FOX Sports Girls succeeding in three key roles:  goodwill ambassadors to fans, teams and local community; on-air hosts; and social media influencers

• Recently launched: Midwest, Ohio &  Southwest

• Valuable marketing and PR exposure: Radio, TV, magazine hits in nearly every market

• Valuable Marketing Publicity: Detroit’s "April in the D" & Ad Age article

The NEW Girls:

Midwest :

-FOX Sports Midwest introduces a new girl. Kayla is a University of Missouri graduate and former Golden Girl dance team member. She was recently featured in a video produced by the University (Mizzou) athletics blog: WATCH

Ohio:

-FOX Sports Ohio introduced a third Girl earlier this week, Kristine. VIEW

Southwest:
-FOX Sports Southwest will introduce Liddy and Kaime on March 27^th during a Mavericks game. 

-A look at the Girls behind-the-scenes video, WATCH

The Girls Generate Local Publicity:

Arizona:

-The FOX Sports Arizona Girls were recently featured in the Phoenix New Times:
-Danielle Article, READ  / Mallory Article, READ 

Florida:

-The Florida Girls made a splash representing FOX Sports at the NBA All-Star game. They attended multiple events including the All-Star Weekend After School All-Stars Hoops Heroes Party, Presidents Luncheon, NBA Jam Session. One of the Girls also made a radio appearance.

North:

-Jenny and Paige, both Edina, Minnesota natives were recently featured in Edina Magazine, READ

-Jenny was a guest on the K-TWIN Radio morning show earlier this week, previewing the upcoming Twins season. (and saw a major spike in Facebook followers)

Ohio:

-FOXsportsohio.com published "30 Things You Didn't Know about the FOX Sports Ohio Girls," VIEW

-The Girls recently attended the Arnold Classic, the largest multi-sport event in the nation. WATCH

West:

-The FOX Sports West Girls officially launched and have had great initial success.

-The Girls represented FOX Sports at the LA Sports Awards this week.

Detroit:

-FOX Sports Detroit is on a mission for a third Girl and launched a contest as part of the “April in the D” campaign.  The contest has generated valuable web traffic and has over 15,000 votes to date.

-The FOX Sports Detriot GIrls marketing concept featured in an article by Ad Age, READ 

-Lauren and Allison appeared in Hear Magazine, READ 

What's New:

Pinterest:  What are your interests? Pin them!  You can now follow the FOX Sports Girls interests (sports, food, athletic gear, etc.) on Pinterest. Pinterest has more than 11 million unique monthly users (according to Internet-monitoring firm comSore)  and has more than doubled its audience over the past six months.

NCAA Bracket Challenge:  It’s March Madness and you can challenge the FOX Sports Girls by visiting Foxsports.com and joining the FOX Sports Girls group to fill out your  bracket.