The Jaguars’ Oct. 25 game with the Bills is Jacksonville’s most anticipated regular-season NFL game in at least a decade — maybe ever. The curiosity around this game, which will kick off at 9:30 a.m. from London, has nothing to do with how the team performs on the field. Rather, the sports community is focused on this game to see how the team performs online.
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Yahoo paid around $15 million for the rights to stream this game worldwide, sources said, marking the first time that one of the NFL’s regular-season games will be streamed to an international audience. Nobody knows how many people will watch it. Nobody knows whether the technology will work with a mass audience. Nobody knows how the NFL will capitalize on this over the next several years. But Yahoo is in the market selling it already with an initial asking price of $200,000 per 30-second spot.
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