This One's For You brings a taste of home to troops overseas

FOX Sports Midwest presented This One's For You, a St. Louis Cardinals telecast to troops, on July 25, connecting Missouri National Guard soldiers in Afghanistan with their families and with Cardinal Nation.



This was the RSN's sixth tribute to troops, and below we shine the spotlight on a few of the elements that made it unique.

Tampa Bay Bucs WR Vincent Jackson Picks Up Military Families with the Lightning Fan Express

On Friday, February 1, 2013, the Tampa Bay Lightning throttled the visiting Winnipeg Jets by a score of 8-3, but prior to the Bolts continuing their inspired play on the ice, FOX’s Sun Sports, the Lightning and Tampa Bay Buccaneers All-Pro Wide Receiver Vincent Jackson teamed up to inspire local military families off the ice.

FOX Sports Florida Partners with Local NHL Teams on Social Media Nights

Social media night telecast for Lightning drives "watch and win" fly away sweepstakes and attracts more than 1,000 entries.


Marketing, digital, production and promotional elements combined to make each night successful for teams and participating fans.


Unique hashtags and incentives used to engage fans.


Strong feedback from teams and fans resulted in permanent social TV elements for remainder of season and plans to implement enhanced social marketing surrounding the NHL playoffs in South Florida.

FSN Uses Social Media to Ignite MLB Playoff Fever

With FSN having 6 of 8 teams playing in the postseason, there was an opportunity to use social media to engage local fans and create and drive the conversation around the MLB division series.

Highlights:


* Thousands of responses from fans on Facebook and Twitter, including comments, "Likes," replies, and re-tweets.


* The use of rivalry hashtags on Twitter (#BeatMIL, #BeatAZ, #BeatTB, #BeatTX, etc) that galvanized fans and bubbled up to trending topics in Milwaukee, Dallas, and Tampa.


* Live chats with talent on the web and Facebook


* Behind-the-scenes photos and video posted by personnel on site and shared with fans.

FS Arizona Inspires the Human Hashtag: Using Twitter to Spark a Trend

As the Arizona Diamondbacks battle the San Francisco Giants for first place in the National League West, FOX Sports Arizona is using the Twitter world to increase local excitement and get more people talking (and tweeting) about the team and its telecasts.