Monday, February 28, 2011

FOX Sports Ohio Adds 3,000 Facebook Fans with Sweepstakes


  • A month-long sweepstakes garners a 60% increase in Facebook fans for  FOX Sports Ohio and increases Blue Jacket fan interaction on the social media site.
  • FOX Sports Ohio's Facebook count tops 8,600, up from 5,400 before promotion.





Friday, February 25, 2011

Sun Sports' Miami Heat Ratings "Skyrocket"

Miami Heat is hot with local and national viewers
By Barry Jackson, Miami Herald, February 25, 2011

"Evidence that ESPN’s obsession with the Heat is justified, at least from an interest standpoint: The Heat has surpassed the Lakers as ESPN’s most-watched basketball team and has become so popular locally that only two other NBA franchises are producing higher local cable ratings....."
                                                                                  Read the rest of the story...
MARK J. TERRILL / AP PHOTO

Thursday, February 24, 2011

FOXSportsFlorida.com Sets New Traffic Record with NBA All-Star Coverage

Monday's Presidents' Day holiday proved to be a good day for FOXSportsFlorida.com as the site set a new all-time single-day record with its coverage of NBA All-Star Weekend.
  • 148% increase over previous single-day traffic record
  • 16X greater than typical day's traffic
Content included analysis from Bill Reiter (Heat or 3-Peat), Chris Perkins (Heat), and Sam Gardner (Magic), as well as video clips, photos, & content collaboration with FOXSports.com.

Kobe & the West squad may have won the game, but King James delivered. Bill Reiter's post-game column on LeBron James' "act of wizardry," including his triple double, an NBA All-Star Game feat achieved only by Michael Jordan prior to Sunday's game, resulted in the strongest traffic.
  • Elevated to MSN.com, the story recorded over 100K uniques in just one hour from 9-10am on Monday.

Wednesday, February 23, 2011

FS North Scores Hat Trick with Hockey Day Minnesota


  • Content created for TV, web, and social media platforms 
  • TV ratings up 42% year to year
  • 200% increase in uniques, 1,100% increase in page views on FoxSportsNorth.com vs. 2010
  • Over 80 instant video highlights from the broadcast were shared across social media platforms
  • Designated hashtag (#HDM) trends nationally and locally on Twitter
FOX Sports North, in conjunction with the Minnesota Wild televised the award-winning Hockey Day Minnesota on Saturday, February 12.  The day-long event included over 14 hours of hockey-related programming and four games from three different Minnesota locations: the Moorhead Hockey Complex, Xcel Energy Center in St. Paul and Mariucci Arena in Minneapolis. Two of the four games were played outdoors.

Tuesday, February 22, 2011

FOX Sports Detroit Doesn't Shy from Cabrera DUI Story

  • Web visitors flock to breaking news coverage of Tigers'star Miguel Cabrera
  • Foxsportsdetroit.com scores 2nd busiest traffic day
The center of the Detroit sports universe on Thursday, Feb. 17 was nearly 1,200 miles away in Florida for breaking news that turned spring training into turmoil, and for a much-anticipated hockey game. FOX Sports Detroit's web and production departments were on hand to capture both for fans back home.  

FOXSportsOhio.com Sets Traffic Record 2X in February


FOXSportsOhio.com set new all-time records with coverage of Cavaliers-Lakers postgame and a local high school coaching controversy.
(Photo - Tammy Henry/FOX Sports Ohio)

Sam Amico & Zac Jackson's coverage following the Cavs upset against the Lakers resulted in a record number of unique visitors in a single day (10X greater than typical day & over 20% higher than the previous record day.)

• After Zac Jackson's article on a coaching controversy at a Northeast Ohio high school was featured as “Editor’s Pick” on MSN.com, FOXSportsOhio.com saw an 8X increase in unique visitors relative to the site’s typical weekday traffic.
 

Friday, February 18, 2011

FOXSportsSouth.com Breaks Traffic Record

  • Uniques, Page Views Soar for Toomer's Corner Arrest Coverage
  • Most-Viewed Story in Site's History
As the story of the tree poisoning at Auburn University's Toomer's Corner unfolded, FOXSportsSouth.com sprang into action.  The efforts resulted in the largest single-day traffic in the site's history.


All Twins Games Move to FOX Sports North



  • 150-Game Telecast Schedule for 2011
  • 23rd Season of Twins Baseball for the Network


For the first time, FOX Sports North will serve as the exclusive television home for the Minnesota Twins, televising nearly every game that isn’t scheduled for national network TV.

Thursday, February 17, 2011

FSN Scores with Local NBA Ratings

  • O&O Ratings Up 12%
  • Repped Teams Up 20%
  • Heat on Scorching Pace with 115% Yr-Yr Increase

Heading into this weekend's All-Star break, the NBA's local ratings are up a healthy 14% overall, with several of FSN's teams leading the way.

Tuesday, February 1, 2011

FOX Sports Detroit Rolls Along with Tigers Winter Caravan


As part of its terrific partnership with the Detroit Tigers, FOX Sports Detroit was one one of two sponsors for the team's 2011 Winter Caravan on Jan. 20-21, featuring an  featured an exciting lineup of appearances in Detroit and around the state of Michigan.