FOXSportsOhio.com Sets Traffic Record 2X in February


FOXSportsOhio.com set new all-time records with coverage of Cavaliers-Lakers postgame and a local high school coaching controversy.

(Photo - Tammy Henry/FOX Sports Ohio)



• Sam Amico & Zac Jackson's coverage following the Cavs upset against the Lakers resulted in a record number of unique visitors in a single day (10X greater than typical day & over 20% higher than the previous record day.)

• After Zac Jackson's article on a coaching controversy at a Northeast Ohio high school was featured as “Editor’s Pick” on MSN.com, FOXSportsOhio.com saw an 8X increase in unique visitors relative to the site’s typical weekday traffic.
 

The local story began when the Richmond Heights (15-0) vs. Independence boys’ basketball game on Tuesday, Feb. 8 was postponed due to the Richmond Heights coach being accused of verbal harassment.

Jackson's article recapping the conflict became the most-viewed article on the site in 2011, at that time, and was selected as an "Editor's Pick" on the MSN home page.

• Game postponed amid Richmond Heights coaching controversy
• Decision in Richmond Heights coaching controversy due Thursday
• Resolution, but not exactly victory, in Richmond Heights coaching saga

Not long after Jackson made the local high school conflict relevant for MSN's national audience, the Cavs achieved a major 104-99 win over the defending champion Lakers.

FOXSportsOhio.com’s aftermath coverage on Thursday, Feb. 17 not only became the most-viewed since the recent Richmond Heights story, but it achieved the most traffic in the site’s history, over 10X greater than the site's typical daily traffic. 

Click for VIDEO: Scott on win over Lakers 

• Cavs gain revenge, respect in shocking upset of Lakers
• For Lakers, things go from bad to worse
• Video: Highlights: Cavs stun Lakers, win 104-99
• Video: Cavs defeat defending champs 104-99
• Check out photos from Cavs’ win over LA

Prior to this record-breaking day, FOXSportsOhio.com’s best traffic day in the history had been November 6, 2010, when the FoxSportsOhio.com covered Zenyatta's loss in the Breeder's Cup.