Connecting with FOX Sports North via Game Connect

FOX Sports North recently dedicated an entire day to Game Connect.

The goal of the day was twofold: Encourage fans at home to log on to FOXsportsnorth.com to experience Game Connect, and get well-known bloggers to use/endorse the platform.

·         Bloggers: Hosted a handful of influential bloggers in the FOX Sports North suite at Target Field for the Twins game. Staff was on hand to educate the bloggers and answer questions.

·         Viewers: There was a recurring Game Connect theme throughout the Twins telecast, producers incorporated multiple hits into the live broadcast.

·         Web Traffic:  Game Connect web traffic on FOXsportsnorth.com increased by 1,100%  (compared to average day)

·         FOX Sports North Girls: Promoted Game Connect throughout the day, interacted with bloggers and fans via #MNTwins.

Endorsements

(Blogger) AaronGleeman.com: http://aarongleeman.com/2012/07/20/link-o-rama-85/

(Blogger) Knuckleballsblog.com: http://tinyurl.com/ceryo3g

(Blogger) Twinsdaily.com:

FOX Sports North Girls: