FOX Sports Midwest extended its presenting sponsorship of the St. Louis Cardinals 1982 World Championship Reunion Weekend across on-air promotion, production and social media. The result was sellout crowds at Busch Stadium, media coverage, a ratings boost and kudos from viewers.
Summary
On-Air Promotion
* On-air promos featured Kool & The Gang's Celebration, the theme of the '82 Cardinals, and a retro look.
On-Air
* On-air talent wore "throwback" attire during Saturday's pregame.* Telecast adopted an '82 look in pregame graphics, open and music, modeled after ABC's coverage of the '82 World Series. Fans loved it.
* Commercial-free coverage of '82 reunion on-field ceremony preceded Saturday's game.
* Pregame and games featured interviews with Hall-of-Famers Ozzie Smith, Whitey Herzog and Bruce Sutter.
* A roundtable show with the '82 team will air at a later date.
Social Media
* Twitter Takeover: Fans tweeted questions to the '82 Cardinals @FSMidwest. We asked the players and tweeted back the answers.
* Shared behind-the-scenes photos on Twitter and Facebook, which led to hundreds of re-tweets.
Media Coverage
* St. Louis Post-Dispatch
* Cardinal Nation blog
Ratings
* Coverage of the 30-minute pregame ceremony generated a 5.0 HH rating and helped build a big audience for the game itself, which did a 7.6 despite stiff competition from the Olympics.
No comments:
Post a Comment