FOX Sports West Girls Launch in Southern California

After just three on-air appearances, the FOX Sports West Girls are taking Southern California by storm. In addition to offering a new dimension to FOX Sports West and PRIME TICKET, their social media presence has undoubtedly captivated SoCal sports fans with reactions like:

"I'm glad that you two try to reply to everyone's tweet. It makes us fans feel like we're actually part of it..." 

"Love the @FSWest_Girls...keep doing your thing, ladies! #MuchRespect."

While they have been interacting with fans for just two weeks, the SoCal natives have over 1100 "Likes" on Facebook and 350 followers on Twitter.

FOXSportsDetroit.com Web Traffic Spikes for Busy Weekend in Michigan Sports

• 790% increase in unique visitors and 341% increase in overall page views for Friday, Feb. 24-Sunday, Feb. 26 compared to a typical weekend.

• Storylines included Tigers spring training, NFL Combine, Red Wings home winning streak, Big Ten basketball, high school sports, and the search for the new Fox Sports Detroit Girl.

• Robust content included articles, video features, webcasts, blog posts, live streams, Facebook and Twitter updates, and more.

FOXSportsDetroit.com last weekend provided a prime example of how far the FSN regional networks' web content has come since launching in November 2010, dispatching reporters to a combination of games and events scattered among six cities in three states, including Michigan, Florida and Indiana. 

Sun Sports, Orlando Magic Team Up to Raise $53,000 for Charity

Building upon successful traditions with team partners is always a great story, even more so when it's for a great cause.

The Orlando Magic Youth Foundation (OMYF) and Sun Sports/FOX Sports Florida teamed up for the third annual Broadcast Auction when the Magic hosted the Philadelphia 76ers on February 15, 2012.  

Sun Sports Scores Ratings Win vs ESPN

In seasons past, Miami HEAT on FOX Sports Florida / Sun Sports often struggled in side-by-sides vs. ESPN and TNT, sometimes not even scoring half the ratings as those networks. This year, the tables are turning thanks to:

• Support from the team and fan base for the SunSports brand
• Strategic Marketing and PR/social media efforts
• Leveraging relationships in market for tangible results

On January 11, the first side-by-side against ESPN (HEAT v. Clippers) showed a shift in some major demos: 

• Men 21-49: Sun 4.12 vs. ESPN 3.95
• Men 25-49: Sun 3.88 vs. ESPN 2.96. 

Overall, households finished just shy of the win with a positive 3.56 for Sun vs. 3.70 for ESPN.

On Friday, January 27, the HEAT hosted the rival New York Knicks in another side-by-side vs. ESPN and the final numbers showed a decisive victory for Sun Sports, as the network scored a 6.0 HH rating (vs. ESPN's 3.8) and wins in all major demos.

Click HERE for the ratings/elements breakdown of a big night for the Miami HEAT on SunSports.