2011 Cavs NBA Draft: FOX Sports Ohio Offers Unique Web Content & Promotional Support

With the Cleveland Cavaliers having the #1 and #4 pick in the 2011 NBA Draft, there was a lot of excitement surrounding the Cavaliers and the much anticipated draft on Thurs. June 23^rd. FOX Sports Ohio partnered with the team and executed extensive website analysis to become THE leading provider of NBA Draft coverage. The efforts resulted in outstanding web activity, unique event coverage and on-site event support.

• The two days leading up to the draft, FOXSportsOhio.com’s editorial resulted in 20X increase in daily page views and 30X increase in unique visitors. 
• FOXSportsOhio.com featured a live pre-draft chat, live streaming coverage from Cavs Draft home base during the draft, and a post-draft press conference. The post-draft presser generated some of the top live streaming numbers in site history. 
• FSOhio Cavs broadcasters helped host the Cavs Draft Party from the floor of Quicken Loans Arena.
• Garnered over 750 text entries for a Draft Party Experience promotion and assisted the team in driving over 7,500 fans to the Draft Party

FOXSportsOhio.com Sets Traffic Record 2X in February


FOXSportsOhio.com set new all-time records with coverage of Cavaliers-Lakers postgame and a local high school coaching controversy.

(Photo - Tammy Henry/FOX Sports Ohio)



• Sam Amico & Zac Jackson's coverage following the Cavs upset against the Lakers resulted in a record number of unique visitors in a single day (10X greater than typical day & over 20% higher than the previous record day.)

• After Zac Jackson's article on a coaching controversy at a Northeast Ohio high school was featured as “Editor’s Pick” on MSN.com, FOXSportsOhio.com saw an 8X increase in unique visitors relative to the site’s typical weekday traffic.