The 2013 Atlanta Braves season
has been one of the most anticipated years in recent history, with the
additions of B.J. and Justin Upton in the outfield and an established pitching
staff returning for the team. FOX Sports South looked
to capitalize on the excitement for the season via a countdown to
Opening Day across social media channels and off channel assets, such as
digital billboards.
The social media countdown, via
the network’s Facebook, Twitter, and Instagram accounts began two weeks before
Opening Day and consisted of interesting numerical facts that tied into Braves
history and into the countdown day.
“#BravesLIVE Countdown - 14
Days Until Opening Day! Bobby Cox led the Atlanta Braves to 14-straight Division Titles .”
In total, the countdown
included over 40 posts on the Facebook, Twitter and Instagram accounts
and surpassed 500,000 in the total number of people reached.
During these two weeks leading
up to the 2013 season, the Facebook page exceeded the 40,000 likes mark,
and the page almost doubled its average weekly reach, from an average reach of 70,000
before the countdown began, to an average reach of over 100,000 by
the end of the two-week countdown.
FACEBOOK:
21 countdown posts on Facebook since launch on
Monday, 3/18
314,848 – Reach (# of people who received impressions
of a page post)
14,082 – Engaged (# of people who have clicked
anywhere on a post)
8,159 – Talking About This (# of people who have
created a story from a page post)
7,425 – Total Likes
1,290 – Total Shares
612 – Total Comments
TWITTER:
18 countdown tweets since launch on Monday, 3/18
139,248 – Reach (# of individual timelines that
received our countdown tweets)
572,228 – Impressions (overall # of timelines that
our tweets were delivered to, including repeats)
196 – Retweets
INSTAGRAM:
14 Instagram countdown posts since launch on Monday,
3/18
1,188 Likes
