With
spring in the air and the sound of balls hitting mitts, the FOX Sports South
crew headed to Orlando for the start of Atlanta Braves Spring Training. To
garner excitement for the start of baseball and create awareness of where fans
can watch their favorite team, the FOX Sports South team focused attention to
the website and Facebook.
In
the weeks leading up to the FOX Sports South visit to Spring Training, the Facebook page was reaching an average of 30,000 Facebook users but once players
hit Orlando, the page has doubled its viewers, reaching between 60,000-80,000
average users. During this time, more than 4,000 people have been talking about
the page (generating stories off FOX Sports South’s content/posts) and since
February 11, the page has received over 200 new likes.
The
FOX Sports South official website, www.foxsportsouth.com, has also seen
a bump around the Braves reporting for camp. During the month of February, the
website has topped 5 million viewers and over 1.7 million unique views. It is
the fourth-straight month that the FOX Sports South site has seen increased
traffic and the third straight with more than 1.5 million unique views.
Braves
fans were provided fly-on-the-wall videos that showed a unique perspective of
the players hitting and fielding, interactive videos where players answered
fans' twitter questions and lots of photos on the FOX Sports South Instagram
account. The FOX Sports South team also made sure to include some content
featuring Chipper Jones in camp in a different capacity.
Below are the 10
most popular posts from FOX Sports South and SportSouth Facebook page:
2/13
– Photo of Upton’s and Heyward (Right)
Reach: 12,501
Engaged users: 3,531
Talking about this: 2,403
Virality: 19.22%
2/14
– Fly-on-the-Wall Cam Justin Upton
Reach: 8,062
Engaged users: 1,060
Talking about this: 231
Virality: 2.87%
2/16 – Beautiful day at Spring Training
Reach: 4,523
Engaged users: 619
Talking about this: 549
Virality: 12.14%
2/16 – Photo of Heyward and Uptons at Spring Training
Reach: 3,920
Engaged users: 465
Talking about this: 269
Virality: 6.86%
2/16 – Chipper Addresses Media Video
(Right - Click picture to watch video)
Reach: 10,198
Engaged users: 1,983
Talking about this: 724
Virality: 7.1%
2/17 – Medlen Mic’d Up Video
(Right - Click picture to watch video)
Reach: 7,434
Engaged users: 898
Talking about this: 259
Virality: 3.48%
2/18 – Chopcast: Future of young Braves Tyler Pastornicky and Evan Gattis
Reach: 4,184
Engaged users: 268
Talking about this: 116
Virality: 2.77%
2/19 – Braves announce they will retire Chipper’s Jersey
Reach: 7,252
Engaged users: 1,476
Talking about this: 1,336
Virality: 18.42%
2/20 – Happy Birthday to Brian McCann Post
Reach: 8,700
Engaged users: 1,562
Talking about this: 1,477
Virality: 16.98%
Reach: 2,827
Engaged users: 183
Talking about this: 123
Virality: 4.35%
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