Published February 12, 2013
ESPN in January fell to third among U.S. sports sites in the monthly comScore reach rankings for the first time since August. Yahoo Sports ended a five-month, back-and-forth battle with ESPN for the top overall spot, leading the list for the second straight month with a total of 41.24 million unique visitors. The January list does not include the digital content and marketing partnership between Yahoo and NBC Sports that will ultimately create a joint listing in comScore rankings. Fox Sports, ranking second with a total of 39.44 million unique visitors, branded its January total as its best non-event driven month ever, and its second-best of any month behind the London Olympics-fueled total of 44.98 million uniques posted in August.
Deadspin.com, meanwhile, entered the chart at No. 14 with 5.18 million uniques, its total boosted significantly by breaking the Manti Te'o fake girlfriend story. ESPN again led in consumption among U.S. sports sites in January with an average of 72.9 minutes per visitor during the month.
NOTES: All numbers do not include wireless traffic. * = includes Rivals.com and ThePostGame.com. ** = Includes 81 local Gannett newspaper sites, 23 Gannett-owned broadcast TV station sites, USA Today High School Sports, BNQT Media Group. *** = Sites include NBA.com, PGA.com, NCAA.com and WNBA.com. ^ = Includes NHL.com.
RANK
| SITE |
UNIQUES (000)
|
1
| Yahoo Sports* |
41,244
|
2
| FoxSports.com on MSN |
39,438
|
3
| ESPN |
38,145
|
4
| USA Today Sports Media Group** |
23,510
|
5
| Bleacher Report-Turner Sports Network*** |
21,533
|
6
| NFL Internet Group |
21,182
|
7
| CBS Sports |
18,849
|
8
| NBC Sports^ |
15,431
|
9
| SB Nation |
11,710
|
10
| Sports Illustrated Sites |
11,059
|
11
| Sporting News on AOL |
10,641
|
12
| MLB |
7,069
|
13
| Active.com sites |
6,433
|
14
| Deadspin.com |
5,180
|
15
| Stack Media |
4,432
|
###
Near Record Traffic Propels FOX Sports Digital to Second-Best Month EverFOX Sports Closes Gap on Yahoo! Sports to Closest Margin in Five Years· FOX Sports’ digital network, which includes FOXSports.com, Yardbarker, Scout.com and WhatIfSports.com, reached 39.4MM unique visitors in January 2013 according to comScore.
· This marked the second-best month ever for FOX Sports behind August 2012’s 45MM unique visitors, driven by the London Olympics.
· FOX Sports moved up one position to #2 in the sports category, just 1.8MM unique visitors behind Yahoo! Sports (41.2MM) at #1 - the closest margin between these two networks since February 2008 - and 1.3MM ahead of ESPN (38.1MM) at #3.
· Lance Armstrong’s doping confession, the Manti Te'o hoax, and snowmobiler Caleb Moore’s death made top headlines for the month, while the BCS Championship, NFL playoffs, and UFC on FOX 6 also delivered strong performance metrics.
No comments:
Post a Comment