National Signing Day Produces Record Traffic for Scout.com

Scout.com/FOX Sports NEXT

Content & Experts Integrated Across the RSNs

Scout.com Scores Highest-Trafficked Day in Four Years 

Audience / Social

• Wednesday, Feb. 6 was Scout’s highest-trafficked day in the last 4 years.

• At 2.1MM uniques, Scout saw a 15% increase in Signing Day audience over 2012.

• Signing Day was a top trending topic on Twitter, and Scout.com/FOX Sports NEXT was a large part of that with over 300 publishers and recruiting experts tweeting updates.

•  Users flocked to forums/message boards for information, consuming 31 page views per visitor.

Content Integration with Regional Networks / Big Ten Network

FOX Sports South: Series of Next Class recruiting shows featuring live commitments and Scout recruiting analysts Chad Simmons and Jamie Newberg in studio. Field reporter Kristen Ledlow interviewed coach Hugh Freeze on Ole Miss' outstanding recruiting class. 

(l-r) Desmond Purnell, Jamie Newberg and Chad Simmons

on The NEW College Football Show: Next Class 2013 set

FOX Sports Southwest: Greg Powers and Erin Hartigan appeared on Southwest Signing Day show, Big 12 Recap Show and High School Spotlight.

• FOX Southwest to Air A&M National Signing Day Show (Aggie Athletics)

• Fox Sports Southwest to air Texas A&M national signing day coverage (Dallas Morning News)

• A&M's signing day to be broadcast live (The Eagle)

FOX Sports West: Scott Kennedy, Brandon Huffman and Greg Biggins featured in Kings pregame and Signing Day show live from the Rose Bowl.

• Scott Kennedy on “Kings Live” to preview the FOX Sports West Signing Day Special

• Greg Biggins previews Signing Day on “Kings Live”

• Brandon Huffman on “Ducks Live” to breakdown how select CIF-SS Players will perform at the next level 

FOX Sports Arizona:  Partnered with sportstalk radio station The FAN AM 1060 to do a live signing day webcast from local National Football Foundation event that featured Inna Lazarev and Jason Jewell.

FOX Sports Ohio: Integrated FOX Sports Next resources through pre-recorded web-only videos, a live Signing Day Web chat, and an appearance by Ohio recruiting expert Bill Greene on All Bets are Off.

BTN: Allen Trieu provided a rundown on every team in the conference

Network-wide: Custom team-specific recaps for use as bonus coverage and on local websites.  Some examples include:

• Buckeyes close well, secure No. 1 class (FOX Sports Ohio)
• ASU loses QB but adds late surprises to class (FOX Sports Arizona)
• Rodriguez likes makeup of Arizona's class (FOX Sports Arizona)
• Sooners focus on defense, looking for next QB (FOX Sports Southwest)
• Texas not worried about small 2013 class (FOX Sports Southwest)
• Aggies, SEC spark a new era in recruiting (FOX Sports Southwest)
• Gators land one of nation's top classes (FOX Sports Florida)
• FSU addresses needs with 2013 class (FOX Sports Florida)
• 'Canes focus on adding at positions of need (FOX Sports Florida)
• K-State commit stuck in limbo on NSD (FOX Sports Midwest)
• ScottKennedy breaks down the events of National Signing Day (FOX Sports Southwest)

Media Appearances 

• FOX Sports Radio: Brandon Huffman appeared on Jay Mohr and Rob Dibble /AmyVandyken shows and Greg Biggins on Petros and Money

• Dozens of other local sports radio, newspaper and television appearances by Scout recruiting experts and site publishers

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