Tampa Bay Rays Broadcast Auction Raises Eight Year Record

Another year. Another record.
Two weeks ago, FOX's Sun Sports hosted the 8th annual Tampa Bay Rays Broadcast Auction.

The FOX Sports Florida Girls were on hand encouraging viewers to bid on unique items and baseball experiences, and with all proceeds benefiting the Tampa General Hospital Foundation and Rays Baseball Foundation, a record amount was raised once bids were tallied.

Super Selfie: Near Miss Becomes Direct Hit

While on assignment, Sun Sports' Tampa Bay Rays reporter Kelly Nash posed for a picture at Fenway Park in Boston. Her"selfie," or self picture, showed that Nash was nearly nailed by a baseball.

Seeing the potential for viral content, FOX Sports Florida's Digital Content Manager interviewed Nash for a story (click here) that was posted to FOX Sports Florida.com on Sunday, April 28. Her story quickly spread.

FOX Sports Florida Fires Up the Fan Express

With baseball winding down and basketball just around the bend, FOX Sports Florida and FOX's Sun Sports proudly welcomed the Fan Express on its respective maiden voyages through the sunshine state.

Over past two weeks, the Fan Express took its first groups of Tampa Bay Rays and Miami Marlins fans to Tropicana Field and Marlins Park, ushering them in FOX Sports Florida style to their ballparks.

FOX's Sun Sports Rallies with Rays Broadcast Auction

With Rays ratings up +62% YOY on FOX’s Sun Sports this season, fans in Tampa continue to tune in and support their team.

On Wednesday, June 13, the Rays game vs the visiting New York Mets was the annual Rays Broadcast Auction, which gave viewers the opportunity to bid on some amazing experiences online and through the broadcast. All proceeds benefit the Rays Baseball Foundation and Tampa General Hospital's Children's Medical Center.

FOXSportsFlorida.com Records Second Busiest Traffic Day in Site History

 

• May Day: Powered by local and national writer coverage of the Miami HEAT’s eventful game 2 victory over the New York Knicks, FOXSportsFlorida.com began the month of May in record setting fashion.

• Headlines included HEAT / Knicks fire extinguisher fall out, Chris Bosh “video bombing” LeBron interview, a new college mascot and a roller-coaster day for the Tampa Bay Rays.
• Approximately 800,000 unique visitors in one day, which is more than half of the 1.44 million unique’s recorded through the entire month of May last year.

FOX Sports Florida Taps Into Social Media to Capture FanFests

Great example of using social media resources to create content around an event that is not being televised.


Fans turn out in record numbers for the recent Florida Marlins and Tampa Bay Rays annual FanFests and FOX Sports Florida/Sun Sports was there to capture content and make it available to fans.

As the exclusive regional TV home for both teams, FOX Sports Florida/Sun Sports had a large presence both on-site and online that day, with fans lining up to meet and greet their home team TV announcers.