Showing posts with label FOX Sports Detroit. Show all posts
Showing posts with label FOX Sports Detroit. Show all posts

Tuesday, November 22, 2011

FOX Sports Detroit Joins Hockey World
in Salute of Red Wings Announcer


Prestigious NHL broadcasting award won by popular Red Wings analyst Mickey Redmond was shared with fans via:

* Long form interviews
* Devoted Facebook page
* Personalized web "greetings"
* Devoted WINGSPAN episode 


FOX Sports Detroit's Mickey Redmond -- a fixture as analyst on Red Wings telecasts for 26 years (the last 15 on FS Detroit) -- received the prestigious Foster Hewitt Memorial Award on Nov. 14 as part of the Hockey Hall of Fame Induction festivities.

Thursday, July 21, 2011

FOX Sports Detroit Pulls Back the Curtain
on Tigers Telecast

* Alternate telecast takes viewers inside production truck

* Tigers fans provide favorable reviews via social media

When the Detroit Tigers returned from the All-Star break on July 15, fans were treated to a choice of telecasts.  Regular game coverage was provided on FOX Sports Detroit, while FOX Sports Detroit PLUS presented a unique live look how a Tigers telecast is put together and delivered into viewers' homes.The alternate telecast delivered a split screen presentation:  part game action (as seen on FS Detroit); part an inside view/explanation of what goes on in the production truck, the broadcast booth, at camera locations and from other positions pivotal to the final product.

Thursday, June 23, 2011

FOX Sports Detroit Goes the Extra Mile
to Help Drive New Camaros Off the Lot

* FOX Sports Detroit teams with Metro Detroit Chevy Dealers and Tigers for vehicle reveal at Comerica Park.

* Event execution, extended coverage helps move inventory at local dealerships.

When the Metro Detroit Chevy Dealers wanted to unveil their limited edition Detroit Tigers-themed Camaro convertibles, FOX Sports Detroit rode shotgun to help drive home the message.

Tuesday, May 24, 2011

FOX Sports Detroit's Banner Week
Brings Shiny Hardware, Sparkling Ratings


* FOX Sports Detroit collects 10 EMMYs, leading all Michigan TV outlets

* Honored with "Station Excellence" for 4th time

* Awards come on heels of notable telecasts, record ratings




FOX Sports Detroit recently enjoyed a week to remember...

Tuesday, May 10, 2011

FOX Sports Detroit Catches Verlander No-Hitter

* Social network messaging helps spread word of Justin Verlander's bid for a perfect game

* TV audience increases 110% as drama builds in final innings

* TV, website and Dan Patrick Show recap no-hit performance

Saturday, May 7 was a much-welcomed warm, sunny  afternoon throughout Michigan, a state still thawing out from a long winter.  It was the kind of day to work in the yard, plant a garden, go for a bike ride or other outdoor activities.  Staying inside to watch the Tigers-Blue Jays 4 pm game on FOX Sports Detroit might have been a secondary thought to many.  That is, until word began to spread that a near-perfect day could possibly become even more so, thanks to Tigers pitching ace Justin Verlander...

Friday, April 29, 2011

Fans Fall for the FOX Sports Detroit Girls

* New hosts guide viewers through busy FOX Sports Detroit program lineup

* Large fan following develops on Facebook and Twitter


* Girls' website attracts 50,000 page views in just two weeks


      FOX Sports Detroit is always looking for new and unique ways to create a deeper connection with our loyal and passionate fans.
     This month, FOX Sports Detroit introduced two new female hosts -- the FOX Sports Detroit Girls -- who each day guide viewers through the outstanding lineup of live games and programming.
     These two new hosts -- Allison and Lauren -- are both Detroit natives with a love and passion for the city.  The FOX Sports Detroit Girls bring a fresh look and feel in the delivery of content on TV and digital platforms. 

Tuesday, March 29, 2011

Virtual Signage Brings in Real Ad Dollars, Creates Value for FOX Sports Detroit & FOX Sports Ohio Sponsors

* Partnership between RSNs and NHL teams provides unique opportunity to integrate sponsor brands into hockey telecasts.

* Use of cutting-edge technology delivers additional sales inventory, new revenue source.

Hockey telecasts on FOX Sports Detroit and FOX Sports Ohio are the first among the FSN family to utilize virtual signage, where static advertisements digitally appear on the glass behind each goal.  It is not only a distinctive way for sponsors to promote their product in-game, but it also brings in new ad revenue shared by the regional network and the team partner.

Friday, March 25, 2011

High School Basketball "Miracle Shot" Remembered by FOX Sports Detroit


Chris Coles comes back to Crisler Arena on 25th anniversary of unforgettable state championship-winning shot.

Linear and web coverage includes archival footage and participant interviews to recall 1986 Michigan high school basketball final. 

Three seconds to go.  Saginaw Buena Vista trails Flint Beecher 32-31.  A missed free throw, rebound, dribble, pass, dribble and a desperation heave... followed by pandemonium.

Thursday, March 10, 2011

Sadness of High School Basketball Tragedy Told by FoxSportsDetroit.com

* Prep athlete’s sudden death tugs at nation’s heartstrings

* Michigan high school team plays on in memory of teammate

The idyllic sounding town of Fennville was little more than a spec on the map in southwest Michigan prior to Thursday, March 3.  Since then, it has been in the thoughts of a sports nation after 16-year-old Wes Leonard collapsed and died of cardiac arrest just moments after making the game-winning layup in overtime, keeping his team undefeated for the season.

Following is how FOXSportsDetroit.com covered the story for its visitors in the days following the tragic event:

Thursday, March 3, 2011

"April in the D" Contest Tops 100,000 Votes

  • FOX Sports Detroit's Annual Song Contest Drawing to a Close
  • Detroit Native Kid Rock Heads List of Guest Judges
  • Team Partners Help Get Out the Vote

One sure sign that the cold and snowy Michigan winter will soon end is the arrival of FOX Sports Detroit's APRIL IN THE D Song Contest, a prelude to the network's annual month-long celebration of the local sports scene and the welcome arrival of springtime.


Tuesday, February 1, 2011

FOX Sports Detroit Rolls Along with Tigers Winter Caravan


As part of its terrific partnership with the Detroit Tigers, FOX Sports Detroit was one one of two sponsors for the team's 2011 Winter Caravan on Jan. 20-21, featuring an  featured an exciting lineup of appearances in Detroit and around the state of Michigan.