FOX Sports Detroit Goes the Extra Mileto Help Drive New Camaros Off the Lot

* FOX Sports Detroit teams with Metro Detroit Chevy Dealers and Tigers for vehicle reveal at Comerica Park.

* Event execution, extended coverage helps move inventory at local dealerships.

When the Metro Detroit Chevy Dealers wanted to unveil their limited edition Detroit Tigers-themed Camaro convertibles, FOX Sports Detroit rode shotgun to help drive home the message.

The Event: The Metro Detroit Chevy Dealers (MDCD) introduced the new Camaro convertible outside Comerica Park prior to the Tigers' June 10 home game via a multi-sensory event complete with high-energy music and a flash mob, capped by the unveiling of the 39 limited edition convertibles (one for each of the 39 Metro Detroit Chevy Dealers), complete with orange/white or orange/black color schemes and floor mats emblazoned with the team's Old English D logo.  

Leading up to the event, Chevy placed this teaser promo on FOX Sports Detroit, followed later in the month with a spot recapping the reveal.  

A common sponsor of the Tigers and FOX Sports Detroit, the MDCD was given support for the event by both organizations, including the network's involvement noted below...

Teamwork: Initiated by senior account executive Wayne Joseph, FOX Sports Detroit offered its full support of a loyal corporate partner, working with the client's marketing group, the Tigers organization and the network's production and programming departments to develop and provide additional exposure to this unique event. 

In addition, the sales group hosted several individual dealers from the MDCD group in the FOX Sports Detroit suite for that night's Tigers-Mariners game.

Event Execution: Thanks to the efforts of executive producer John Tuohey and director of programming Lisa Giles, FOX Sports Detroit expanded the June 10 TIGERS LIVE pregame show to one-hour in order to provide coverage of the unveiling event. 

The production department also provided quick turnaround of its footage for use on the Comerica Park video board prior to the game.

As the Camaro reveal was happening outside the ballpark, fans inside enjoyed a musical performance by Valentiger as part of the Metro Detroit Chevy Dealers Cruze In, Rock Out Summer Concert Series held at the FOX Sports Detroit Brushfire Grill -- a series of 10 Friday concerts coordinated by network marketing director Samantha Ankeny.  

Bottom Line:  The MDCD reports that all 39 vehicles have been sold, including some that rolled off the lots within 24 hours of the televised unveiling.

“FOX Sports Detroit’s coverage of the Camaro convertible unveiling portrayed how much our 39 dealers support Detroit – and helped bring customers to their locations the very next day,” said Barb Mozer, president of Mozer Media, agency of record for the Metro Detroit Chevy Dealers. “Additionally, it demonstrated that FOX Sports Detroit can do a lot locally for our dealers that resonates with their audience.   We would partner with them again at any of our sports venues.”

"Fox Sports Detroit is THE power broker for connecting our clients to fans who respond to their messaging and we were proud to deliver on the Chevy Camaro unveiling," said Marcia Holland Turner, General Sales Manager, FOX Sports Detroit. "Planning, attention to detail and the combined participation by the team and the client were all factors toward the success of this promotion. The Metro Detroit Chevy Dealers, the Detroit Tigers and FOX Sports Detroit are a winning combination."