Web Traffic Soars for FOX Sports Southwest and FOX Sports Florida with NBA Finals Coverage

FOXSports Southwest.com Shatters Monthly Traffic Record in One Day Following Game 6 Clincher

FOXSportsFlorida.com Scores its Best Month Ever 

with NBA Playoff Coverage

The NBA Playoffs were very good to FOXSportsSouthwest.com and FOX SportsFlorida.com, as both sites set several traffic records with their remarkable coverage over the past six weeks.

* Following the Mavs Game 6 Finals-clinching victory, FOXSportsSouthwest.com scored more traffic in ONE DAY than it had in its previous highest scoring MONTH.


* On June 13, the site attracted 11.2 million page views. Previous high for an entire month was 7.3 million page views; previous high for single day was 2.9 million. 

FOXSportsFlorida.com had two great stretches over the past six weeks, reflecting its in-depth  coverage of LeBron's quest to justify the "Decision." 

* With the early rounds of the playoffs and the Eastern Conference Finals, FOXSportsFlorida.com had its best month ever in May, with 1.45 million unique visitors and over 4.75 million page views.  Previous highs were 1.18 million monthly uniques in February 2011 and 1.95 million page views in April 2011.

* The site also had its best-ever three-week stretch since launching its NBA Finals coverage on May 27. Through 6/14, the site has attracted 1.3 million uniques, 5.1 million page views, and over 3.1 million views to its photo galleries, as well as 165K video views-- all pacing to establish new monthly records.

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