FOX Sports Arizona general sales manager Ed Olsen talks about the value of live, local sports and the importance of in-game messaging in this profile in the Phoenix Business Journal.
Profile: Ed Olsen, Fox Sports Arizona
Phoenix Business Journal - by Mike Sunnucks
Phoenix generally isn’t one of those sports towns where fans live and die with their teams. That’s usually reserved for places such as Philadelphia, Pittsburgh and Boston.
But Ed Olsen is one of the folks in the Valley whose job thrives or withers based on how Phoenix’s professional and university sports teams are performing.
