Seeing the potential for viral content, FOX Sports Florida's Digital Content Manager interviewed Nash for a story (click here) that was posted to FOX Sports Florida.com on Sunday, April 28. Her story quickly spread.
Spotlights and Highlights
Tuesday, April 30, 2013
Super Selfie: Near Miss Becomes Direct Hit
Seeing the potential for viral content, FOX Sports Florida's Digital Content Manager interviewed Nash for a story (click here) that was posted to FOX Sports Florida.com on Sunday, April 28. Her story quickly spread.
Monday, April 22, 2013
Thunderous finish among NBA local television ratings
Published April 22, 2013, Page 6
The Oklahoma City Thunder finished the 2012-13 NBA season with the league’s highest average local TV rating. The Thunder’s 8.65 average on FS Oklahoma marks an astonishing 659 percent increase from the team’s 2008-09 inaugural season in Oklahoma City.
The team with the league’s best record, the Miami Heat, posted the second-highest average rating this past season. Heat games averaged a 7.07 rating on Sun Sports, a 43 percent increase from Miami’s mark for the 2010-11 campaign, which was the last full NBA season prior to this year’s.
The team with the league’s best record, the Miami Heat, posted the second-highest average rating this past season. Heat games averaged a 7.07 rating on Sun Sports, a 43 percent increase from Miami’s mark for the 2010-11 campaign, which was the last full NBA season prior to this year’s.
Monday, April 15, 2013
FSSW general manager Heidtke honored
Jon Heidtke was
honored by Women in Media, in part, for his hiring and promoting of women and
his community contributions
By Barry Horn
Staff Writer
Jon Heidtke, the main man at Fox Sports Southwest, picked
up the Alliance for Women in Media’s Silver Award of Excellence on Thursday
night.
Heidtke, the general manager who calls all the shots at
FSSW, is the 30th winner of the award handed out by the national organization’s
Dallas-Fort Worth chapter.
Heidtke has been with FSSW since 1989 when it was still known as Home Sports Entertainment.
Criteria for winning the award include: hiring and promoting women; impact on the media business and contributions to the community.
A graduate of Texas A&M, Heidtke has been named “The Most Influential Aggie in Sports” by the 12th Man Magazine. His name was bandied about when the Aggies were searching for an athletic director last year.
Emily Jones, Dana Larson and Nancy Lieberman are three of Heidtke’s high-profile female hires at FSSW. Others include Mary Hyink (director of marketing), Kristin Mueller (local sales manager), Amanda Bowditch (producer) and Patti Smith (director of FSSW’s Houston operation).
Friday, April 12, 2013
SEC, ESPN To Announce Creation Of Conference TV Channel
The SEC and ESPN plan to formally announce the creation of an SEC channel on Tuesday. The two parties have begun to reach out to key constituents to let them know about the 12:00pm ET announcement at the Atlanta Hyatt. University presidents, ADs, SEC Commissioner Mike Slive, ESPN execs and the conference's corporate sponsors are among those being invited to the news conference. The SEC and ESPN have been working on plans to form a channel since the fall of '11, and the new channel is expected to launch in August '14.
The channel is expected to have its studio headquarters in Charlotte at the ESPN Regional Television offices, while the primary sales outlet will be based in Atlanta.
The channel is expected to have its studio headquarters in Charlotte at the ESPN Regional Television offices, while the primary sales outlet will be based in Atlanta.
Tuesday, April 9, 2013
FOX Sports Florida / Sun Sports Named Finalist For Cynopsis Sports Media Awards
The 2nd Annual Cynopsis: Sports Media Awards Breakfast is scheduled for Wednesday, April 17 at The Yale Club in NYC. Last week, Cynopsis announced the finalists for this year's awards and FOX Sports Florida / FOX's Sun Sports were named finalists in four distinct categories:
Live Stream Presentation
Discovery Channel, Red Bull Media House and YouTube - Space Jump Live
CBS Interactive, Inc - Masters Live on CBSSports.com
FOX Sports Florida/Sun Sports - Miami HEAT Championship Celebration
NBCSports.com - Super Bowl XLVI
Turner Sports - NCAA March Madness
Turner Sports - PGA Championship LIVE
Marketing Initiative
Big Ten Network – 2012 BTN Big 10K Race
FOX Sports Florida/Sun Sports – Magic Move Campaign
Major League Baseball – MLB Fan Cave
NASCAR – NASCAR Contenders Live Presented By Toyota and Sprint
Time Warner Cable Sports – “One Home. One Goal.” Campaign
Turner Sports – NCAA.com 75th Voting and Interactive Timeline
Pro-Social Campaign
Big Ten Network – “BTN LiveBIG” Campaign
ESPN – Jimmy V Week for Cancer Research
FOX Sports Florida/Sun Sports – After-School All-Stars
MLB on FOX - Boys & Girls Club of America
NFL - Recharge After-School Program
Spot (Regional)
FOX Sports Florida/Sun Sports – Magic Fan Express
Time Warner Cable Sports – Time Warner Cable SportsNet Signature Bus Spot
YES Network – 2012 Yankees on YES
For a complete list of finalists, visit http://www.cynopsis.com/events/sports-awards/
Monday, April 8, 2013
#BravesLIVE Countdown to Opening Day Reaches Over 500,000 on Social Media
The 2013 Atlanta Braves season
has been one of the most anticipated years in recent history, with the
additions of B.J. and Justin Upton in the outfield and an established pitching
staff returning for the team. FOX Sports South looked
to capitalize on the excitement for the season via a countdown to
Opening Day across social media channels and off channel assets, such as
digital billboards.
The social media countdown, via
the network’s Facebook, Twitter, and Instagram accounts began two weeks before
Opening Day and consisted of interesting numerical facts that tied into Braves
history and into the countdown day.
“#BravesLIVE Countdown - 14
Days Until Opening Day! Bobby Cox led the Atlanta Braves to 14-straight Division Titles .”
In total, the countdown
included over 40 posts on the Facebook, Twitter and Instagram accounts
and surpassed 500,000 in the total number of people reached.
During these two weeks leading
up to the 2013 season, the Facebook page exceeded the 40,000 likes mark,
and the page almost doubled its average weekly reach, from an average reach of 70,000
before the countdown began, to an average reach of over 100,000 by
the end of the two-week countdown.
FACEBOOK:
21 countdown posts on Facebook since launch on
Monday, 3/18
314,848 – Reach (# of people who received impressions
of a page post)
14,082 – Engaged (# of people who have clicked
anywhere on a post)
8,159 – Talking About This (# of people who have
created a story from a page post)
7,425 – Total Likes
1,290 – Total Shares
612 – Total Comments
TWITTER:
18 countdown tweets since launch on Monday, 3/18
139,248 – Reach (# of individual timelines that
received our countdown tweets)
572,228 – Impressions (overall # of timelines that
our tweets were delivered to, including repeats)
196 – Retweets
INSTAGRAM:
14 Instagram countdown posts since launch on Monday,
3/18
1,188 Likes
Thursday, April 4, 2013
Gone Viral: Evan Gattis hits 1st major league home run, while his father is being interviewed live from the stands on FOX Sports South
Video of Tom Hart’s interview with Evan Gattis’ father
during last night’s Braves game on FOX Sports South has gone viral, after being
picked up by Yahoo Sports, USA Today and several other sites. In case you
missed it, Gattis hit his first career HR while the interview with his father
was taking place in the stands.
 |
| Watch video of Tom Hart's interview with Evan Gattis' father by clicking image |
From USA Today
story:
During Gattis'
second at-bat, the Braves' broadcast team on FOX Sports South found Gattis'
parents in the crowd to interview father Jo Gattis about the rookie's meandering
path to the big leagues.
"Did you
ever imagine he'd end up in this situation?" reporter Tom Hart asked the
elder Gattis.
"No, I
did not," Jo Gattis said. "He told me he was done and I--":
As his father
explained how improbable it was for Gattis to even reach the majors, Gattis
turned on a 1-1 pitch from Phillies pitcher Roy Halladay and drove it over the
left-center field wall in Turner Field for his first career hit and first home
run.
Please see clips below from USA Today and Yahoo Sports,
which have been picked up by many other outlets around the country.
www.usatoday.com/story/gameon/2013/04/...gattis.../2051619/
14
hours ago – Braves rookie Evan Gattis homered while his
father was being ... During Gattis' second at-bat, the
Braves' broadcast team on FOX Sports South found Gattis'
parents in the crowd to ... reporter Tom Hart asked
the elder Gattis.
sports.yahoo.com/blogs/yahoo-sports-minute/
36
mins ago – While being interviewed by Fox Sports South reporter Tom
Hart, the elder Gattis saw his kid take Roy Halladay deep
for the first hit of his big ...
Jackson Sun - 2 hours ago
During Gattis' second at-bat, the
Braves' broadcast team on FOX Sports South found Gattis' parents
in the crowd to interview father Jo Gattis about the rookie's meandering
path to the big leagues. "Did you ever imagine he'd end up in this
situation?" reporter ...
WZZM - 9 hours ago
Evan Gattis gave up on his baseball career at age
19, then spent time in various odd jobs and briefly in drug rehab before
catching on with a junior college team four years later. Now 25, Gattis made
his big-league debut for the Braves tonight. During Gattis' second at-bat, the
Braves' broadcast team on FOX Sports South found Gattis' parents in the
crowd to interview father Jo Gattis about the rookie's meandering path to the
big leagues. "Did you ever imagine he'd end up in this situation?"
reporter Tom Hart asked the ...
You
+1'd this publicly. Undo
14
hours ago – Evan Gattis' fitting debut, Justin Upton stays hot and
more from the Braves' 9-2 win ... Cory McCartney is the Digital Content
Manager for Fox Sports South, ... In a bit of
an ironic twist, the man who caught Gattis' home run ball ...
sprocketink.com/the-legend-of-el-oso-blanco/
You
+1'd this publicly. Undo
3
hours ago – Tom Hart, a reporter for Fox Sports South in
Atlanta, sat in the stands surrounded by thirteen members of Evan Gattis' family
and friends who ...
Wednesday, April 3, 2013
FOX Sports North Girls Promote Twins Season Opener on TV, Radio & Face-to-Face
April 1st is usually a day designated for pranks and practical jokes, but not for the FOX Sports North Girls. The trio had on their game day faces to welcome the Twins Season Opener and the start of FOX Sports North’s baseball season coverage.
Opening Day started at 6:00am as the Girls reported to Target Field for the Twins “Breakfast on the Plaza” event. They celebrated with fans by handing out coffee, donuts and other baseball goodies to those who stopped by.
From there, they visited a number of media outlets (with media kits!) throughout the Twin Cities to talk about the start of the season:
· FOX 9, WATCH
· Twin Cities Live, WATCH
· 93X Radio “Half-Assed Morning Show,” LISTEN (approx. 15 minutes into clip)
· K102 Radio Morning Show with Donna & Muss, LISTEN
· The Girls also chatted with Paul Fletcher from Cities 97 and called into the “The Fan” sports talk radio show out of St. Cloud, Minnesota. (graphic)
After making the media rounds, they bundled up for the brisk home opener and emceed at FOX Sports North’s new Twins Live set, a great opportunity to connect with fans in person.
Now that the Home Opener has come and gone, the Girls look forward to promoting 149 more Twins games on FOX Sports North!
APRIL in the D is Bobbling for its Sixth Annual Spring Revival
FOX Sports Detroit continues to do its part to help bring Detroiters out of the winter blues with its sixth annual APRIL IN THE D campaign, celebrating the city’s passion for sports and the welcomed arrival of springtime.
This year’s campaign invites fans to tour the city to see life-size Bobbleheads of some of their favorite Detroit athletes. Detroit Tigers players Miguel Cabrera and Justin Verlander Bobbleheads are featured in the Jefferson Lobby of the GM Renaissance Center, a Bobblehead of Pistons Center Greg Monroe is located at the Rosa Parks Transit Center, Pistons player Brandon Knight’s Bobblehead can be found at Rivard Plaza/Riverfront, while Red Wings alumni Bobbleheads of Kris Draper and Nicklas Lidstrom are at Grand Circus Park and Campus Martius, respectively.
FOX Sports Detroit partnered with the Detroit Tigers, Detroit Red Wings, Detroit Pistons, Downtown Detroit Partnership, Detroit People Mover, City of Detroit and Mayor’s Office, 99.5 WYCD and 97.1 The Ticket for this initiative. In addition, the teams will be giving away mini Bobbleheads at the following games:
· April 1: Detroit Red Wings vs. Colorado Avalanche – Kris Draper t-shirt giveaway
· April 7: Detroit Pistons vs. Chicago Bulls – Greg Monroe mini Bobblehead giveaway
· April 10: Detroit Tigers vs. Toronto Blue Jays – Miguel Cabrera mini Bobblehead giveaway
· April 15: Detroit Pistons vs. Philadelphia 76ers – Brandon Knight mini Bobblehead giveaway
· April 22: Detroit Red Wings vs. Phoenix Coyotes – Nicklas Lidstrom t-shirt giveaway
· April 24: Detroit Tigers vs. Kansas City Royals – Justin Verlander mini Bobblehead giveaway
Coverage:
Social Media:
#AprilintheD - We started a FOX Sports Detroit Instagram account and have been posting pictures of the bobbleheads. Here are just a few things from social media so far:
#AprilintheD - We started a FOX Sports Detroit Instagram account and have been posting pictures of the bobbleheads. Here are just a few things from social media so far:
Atlanta Braves Opening Day Scores Huge Attendance and Highest Rating for FOX Sports South Since 2000
On Opening Day, FOX
Sports South posted their highest rating for an Atlanta Braves game in over 12 years
with an 8.87, and a peak rating of 11.25 in the 10:00 p.m.
quarter-hour. On September
20, 2000, the Braves-Mets game at Turner Field on FOX Sports
South received a 9.20 rating.
The
Braves have not had a higher rated Opening Day game since April 3, 2000, against
the Colorado Rockies, which registered an 11.80 for TBS.
Tuesday, April 2, 2013
Milwaukee Media & Brewers Fans Welcome the FOX Sports Wisconsin Girls to Baseball Season
The FOX Sports Wisconsin Girls were introduced to Wisconsin sports fans last winter, but the MLB Season Opener provided the perfect platform for the brand ambassadors to reach a new audience: Brewers fans!
The FOX Sports Wisconsin Girls were “formally” introduced to Brewers fans on the Brewers Live pregame show, WATCH
Bishara, Chyna and Sage were eager to chat baseball and visited a number of local media outlets (with media kits!) to talk about the 150 Brewers games on FOX Sports Wisconsin and the 2013 Fan Express bus:
Bishara, Chyna and Sage were eager to chat baseball and visited a number of local media outlets (with media kits!) to talk about the 150 Brewers games on FOX Sports Wisconsin and the 2013 Fan Express bus:
- “Countdown to Opening Day” show produced by WTMJ4
- Appearances on a number of radio stations: 99.1 The Mix, the Bill Michaels Show and FM102.1
Real Milwaukee segment: (Brewers Baseball & Tailgating Tips) WATCH
After connecting with Wisconsinites through the media, the Girls were then able to interact with the fans at Miller Park. Monday’s season opener brought out large crowds, providing a great opportunity for the Girls to mingle with fans in the tailgate lots and handed out custom can coozies. 
They also got to meet ad sales and affiliate clients at a pre party event.
With 149 games remaining to be televised this season, the Girls are ready and eager to promote FOX Sports Wisconsin and the Brewers!
Monday, April 1, 2013
Dodgers $8B deal with Time Warner shakes media landscape
Published April 1, 2013, Page 1
Call it the latest shot heard ’round the world.
When word emerged in late January that the Los Angeles Dodgers had reached a new $8 billion TV contract with Time Warner Cable to create a Dodgers-focused regional sports network, it sent shock waves through the sports and television industries.
Never mind that the 25-year deal still has yet to be formally submitted to Major League Baseball, much less receive a formal blessing from league Commissioner Bud Selig. The sheer size of the proposed pact — more than twice that of prior baseball standard-bearing deals for the Texas Rangers and Los Angeles Angels — holds the potential to alter the economic fabric of both MLB and TV sports at large.
When word emerged in late January that the Los Angeles Dodgers had reached a new $8 billion TV contract with Time Warner Cable to create a Dodgers-focused regional sports network, it sent shock waves through the sports and television industries.
 |
Braves Ad Sales on FOX Sports South / SportSouth 40% Ahead of Last Year's Pace
Mar 29, 2013, 6:00am EDT
Business of Sports Summit
New Braves TV deal revs up revenues for Fox
Braves fans are not the only ones enthused about the upcoming
season. Sponsors are also revved up as the result of a new TV deal putting all
Atlanta Braves games on the two regional Fox networks — Fox Sports South and
SportSouth.
No longer will the Braves be televised via Turner Broadcasting System Inc.’sPeachtree TV, the
over-the-air channel in Atlanta that carried 45 games last season.
News Corp.'s FX Adds FXX
New cable network will replace Fox Soccer channel
March 28, 2013, 4:20 p.m. ET
By AMOL SHARMA
News Corp NWSA +0.92% .'s FX Networks on Thursday outlined plans to launch FXX, a new cable network that will target 18- to 34-year-olds with original comedy programming and effectively replace the Fox Soccer channel carried by many pay-TV providers.