Tuesday, April 2, 2013

Milwaukee Media & Brewers Fans Welcome the FOX Sports Wisconsin Girls to Baseball Season

The FOX Sports Wisconsin Girls were introduced to Wisconsin sports fans last winter, but the MLB Season Opener provided the perfect platform for the brand ambassadors to reach a new audience: Brewers fans!
The FOX Sports Wisconsin Girls were “formally” introduced to Brewers fans on the Brewers Live pregame show, WATCH

Bishara, Chyna and Sage were eager to chat baseball and visited a number of local media outlets (with media kits!) to talk about the 150 Brewers games on FOX Sports Wisconsin and the 2013 Fan Express bus:
  • “Countdown to Opening Day” show produced by WTMJ4
  • Appearances on a number of radio stations: 99.1 The Mix, the Bill Michaels Show and FM102.1
  • Real Milwaukee segment: (Brewers Baseball & Tailgating Tips) WATCH
After connecting with Wisconsinites through the media, the Girls were then able to interact with the fans at Miller Park.  Monday’s season opener brought out large crowds, providing a great opportunity for the Girls to mingle with fans in the tailgate lots and handed out custom can coozies.
They also got to meet ad sales and affiliate clients at a pre party event.
With 149 games remaining to be televised this season, the Girls are ready and eager to promote FOX Sports Wisconsin and the Brewers!

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