FOX Sports Southwest follows Mavericks to NBA title with local perspective

FOX Sports Southwest pulled out all the stops during the NBA playoffs to give Dallas Mavericks fans a local perspective on the team’s journey to its first NBA title in franchise history. While national networks focused on the LeBron James-Dwyane Wade-Chris Bosh Miami Heat partnership, FOX Sports Southwest offered Mavs fans a local alternative they couldn't get anywhere else: 

* Mavs Live NBA Finals postgame shows after every game

* Daily Mavericks stories posted on foxsportssouthwest.com

* Live webcasts of Mavs "Technical Foul" internet exclusive shows

* Live coverage of the team's NBA championship parade

 

FSN Local Web Sites Set New Traffic High in Feb

* Total unique users up 51% from prior month

* FOXSportsSouthwest.com accounted for 33% of all Feb page views

* FOXSportsFlorida.com set new all-time high with coverage of NBA All-Star Weekend. 

* FOXSportsSouth.com saw its highest spike in uniques and page views

Dallas-Fort Worth’s first-ever Super Bowl, a creative solution to address a team owner’s program concerns, and a blockbuster NBA trade led to the best-month ever for FoxSportsSouthwest.com.