* Mavs Live NBA Finals postgame shows after every game
* Daily Mavericks stories posted on foxsportssouthwest.com
* Live webcasts of Mavs "Technical Foul" internet exclusive shows
* Live coverage of the team's NBA championship parade
When the Mavericks clinched the title, foxsportssouthwest.com enjoyed the best day ever for web traffic among all FSN regional sites, shattering the single-day record by 286% and exceeding the previous high for an entire month by 53%. Both records were held by FOX Sports Southwest.
* FSSW deployed a team of Mavericks game announcers, analysts and former players for its Mavs Live postgame shows and broke into programming after every game in the Western Conference and NBA Finals series as soon as the national network showing the games signed-off.
* One-hour postgame shows featured live interviews from the Mavericks locker room, podium press conferences, game highlights, and analysis from Mavericks announcers and local media.
* Postgame shows were promoted with social media daily Twitter and Facebook updates incorporating tune-in messages, day of game print ads in Dallas Morning News, radio spots, and an FSSW branded tent at all home games on the AT&T Plaza at the American Airlines Center.
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| Dallas Morning News Print Ad  |
* Other marketing and promotional support included producing and streaming the team's "Technical Foul" online magazine show on foxsportssouthwest.com, multiple congratulatory promos honoring the NBA champions on FSSW, and a full-page ad in the Dallas Morning News commemorative NBA Finals special edition.
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| Full-page Dallas Morning News Ad |
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