Allie Clifton eases into new role as Cavaliers Sideline Reporter like a pro

Allie Clifton made her official debut as FOX Sports Ohio’s new Cavaliers sideline reporter on Tuesday, Oct. 30, when the Cavaliers opened their 2012-13 season at The Q with a 94-84 victory over the Wizards.

Click to watch "Off Mic" with Allie Clifton, a behind-the-scenes look at the new Cavs broadcaster.

FOX Sports Ohio and Cavs fans help legend & analyst Austin Carr join Twitter

Voters favor @MrCavalier34 and welcome AC to Twitter

 

The legendary Austin Carr, FOX Sports Ohio's Cavaliers analyst, was ready to join the Twitterverse. During the Cavs home opener on Oct. 30, the network called upon fans to vote on his Twitter handle.

Tip-tober Fan Photo Contest Promotes Cavs Spirit

In the final week leading up to the Cavaliers home opener, FOX Sports Ohio & the FOX Sports Ohio Girls ran the Tip-tober Fan Photo Contest.

Cavs fans had the chance to win a pair of Cavs courtside seats by showing their team spirit! To enter, they had to submit a Cavs spirit photo via Twitter or Instagram using the hashtag #TiptoberFan. The approved photos were posted on FOXSportsOhio.com.

FOX Sports Ohio “Tip-tober” creates excitement for Cavaliers basketball

FOX Sports Ohio's “Tip-tober”, the Cavaliers preseason campaign, gets fans ready for the Cavs season by fully integrating programming, production, marketing, PR, website and social media.

Production/Programming:

• Two (2) live Cavs preseason games
• Cavaliers Roundtable
• Cavaliers Live: Season Preview
• Replays of two (2) Cavs Showcase Games
• Access Cavaliers

 

Marketing

• Customized logo
• “Off Mic” promotional mini-documentaries on broadcasters (visit http://www.foxsportsohio.com/pages/video under "Cavs" for more videos.)

• Consistent and cohesive theme for all preseason tune-in spots, opens, and additional elements
  

FOXSportsOhio.com

• Running countdown clock to Opening Night tip off
• Daily coverage of the team on FOXSportsOhio.com by Cavs Insider Sam Amico (click for coverage)
• Weekly online chats with Amico
• Amico's NBA Preview of all 30 Teams
• Promotion of Tip-tober elements via The Daily Rundown, FOX Sports Ohio's daily email blast

 

Social Media:

• Tip-tober Fan Photo Contest promoted by both FOX Sports Ohio Girls and network (more details to come in upcoming spotlight)
• Posted Cavs player jersey photos representing number of days until the season opener
• Gave away regular season Cavs tickets the week leading up to the opener using trivia from FOXSportsOhio.com articles.

• Promoted programming and web content using #Tiptober hashtag

PR

• Ohio Media Watch blog
• Cavs.com Tip-tober announcement
• Morning Journal - inclusion of preseason game
• Real Cavs Fans blog

FOX Sports Ohio & Cavs Promotions A Success

Two promotions were successful for FOX Sports Ohio and the Cleveland Cavaliers.

• “Box Office Buyout” ticket promotion ran in six Cleveland Cavaliers games throughout the season, helping the team sell over 3,500 tickets.
• “Viewer Appreciation Night” in-game giveaway promotion, presented by KIA Motors, saw a 17% increase in entries from last year. 

FOX Sports Ohio Helps Drive Ticket Sales for Cavaliers

On Wednesday, January 4th, 2012, FOX Sports Ohio "took over the Cavs Box Office" and provided viewers an exclusive ticket offer for the Cavs-Bulls game on Jan. 20th.


In just a few hours, the Cavaliers sold over 1,600 tickets with the help of FOX Sports Ohio’s BOX OFFICE BUYOUT.


It was FOX Sports Ohio's most successful Cavaliers ticket promotion to date since launching the initiative in 2010.  

Promo Campaign Helps Cavs Get Off to Good Start on FOX Sports Ohio

When the NBA lockout ended last month, FOX Sports Ohio quickly launched a preseason promotional campaign, “Countdown to the Cavaliers,” to create excitement for the upcoming season.

Fully integrated programming & production, marketing, website & social media - #CountdowntoCavs

Achieved high ratings for two preseason games – saw 42% and 88% ratings increases compared to the single preseason game produced in 2010


Cavs' regular season ratings off to strong start; rank in top 5 for all NBA teams.

2011 Cavs NBA Draft: FOX Sports Ohio Offers Unique Web Content & Promotional Support

With the Cleveland Cavaliers having the #1 and #4 pick in the 2011 NBA Draft, there was a lot of excitement surrounding the Cavaliers and the much anticipated draft on Thurs. June 23^rd. FOX Sports Ohio partnered with the team and executed extensive website analysis to become THE leading provider of NBA Draft coverage. The efforts resulted in outstanding web activity, unique event coverage and on-site event support.

• The two days leading up to the draft, FOXSportsOhio.com’s editorial resulted in 20X increase in daily page views and 30X increase in unique visitors. 
• FOXSportsOhio.com featured a live pre-draft chat, live streaming coverage from Cavs Draft home base during the draft, and a post-draft press conference. The post-draft presser generated some of the top live streaming numbers in site history. 
• FSOhio Cavs broadcasters helped host the Cavs Draft Party from the floor of Quicken Loans Arena.
• Garnered over 750 text entries for a Draft Party Experience promotion and assisted the team in driving over 7,500 fans to the Draft Party

FOXSportsOhio.com Sets Traffic Record 2X in February


FOXSportsOhio.com set new all-time records with coverage of Cavaliers-Lakers postgame and a local high school coaching controversy.

(Photo - Tammy Henry/FOX Sports Ohio)



• Sam Amico & Zac Jackson's coverage following the Cavs upset against the Lakers resulted in a record number of unique visitors in a single day (10X greater than typical day & over 20% higher than the previous record day.)

• After Zac Jackson's article on a coaching controversy at a Northeast Ohio high school was featured as “Editor’s Pick” on MSN.com, FOXSportsOhio.com saw an 8X increase in unique visitors relative to the site’s typical weekday traffic.