Fully integrated programming & production, marketing, website & social media - #CountdowntoCavs
Achieved high ratings for two preseason games – saw 42% and 88% ratings increases compared to the single preseason game produced in 2010
Cavs' regular season ratings off to strong start; rank in top 5 for all NBA teams.
Production/Programming:
Preseason programs:
• Two (2) live Cavaliers preseason games in HD• Cavaliers Roundtable
• Cavaliers Live: Season Preview
• Re-air of Have a Good Night Everybody, 60-minute tribute special in honor of Joe Tait
• Replays of two (2) Cavaliers Showcase Games
• Re-air of the 2010 Nike Hoop Summit, the high school basketball all-star game featuring draft picks Kyrie Irving and Tristan Thompson
• Access Cavaliers
Marketing/Website/Social Media:
Branded campaign with customized logo and theme for all preseason tune-in spots, opens, and additional elements
Daily coverage of the team on FOXSportsOhio.com by Cavs Insider Sam Amico
Worked with the team to be the first to break key schedule dates/opponents via social media
Worked with the team to be the first to break key schedule dates/opponents via social media
Posted Cavaliers facts daily, with the number of days until the season opener, with hashtag #CountdowntoCavs
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