What is challenging?At one point, the staff at FOX Sports North might’ve considered planning and televising Hockey Day Minnesota a challenge: sixteen hours of consecutive hockey programming, three high school match-ups, a college game, an NHL match-up as well as several features, all televised as part of one day.
Ask the staff about challenging now. They might have a different perspective after telling Jack's story as part of Hockey Day Minnesota on Jan. 21.
- Meet Jack Jablonski: a Minnesota hockey player who suffered a spinal cord injury after a tragic accident during a high school game last month. WATCH
What is inspirational? Inspired by Jack's story, FOX Sports North and the Minnesota Wild decided to dedicate Hockey Day Minnesota 2012 to the Jablonski family. An all-day telethon with exclusive content and multiple on-air elements was organized with a goal to provide funds for Jack's medical needs and rehabilitation.
The hockey community near and far were inspired by Jack's story too. The day-long benefit brought in over $134,000 in donations.
- Other content from the day was received and shared throughout the hockey community as well:
- “Bel13ve” by Tim Mahoney music video: WATCH
- Jack's parents appear live on FOX Sports North: WATCH
- Minnesota Wild owner Craig Leipold donates $10,000 on air: WATCH
- Cal Clutterbuck's promise to Jack: WATCH
FOX Sports North used every platform available to raise awarness for Jack and the Hockey Day Minnesota benefit. -Telethon/Online Auction: Volunteers from Jack's high school, NHL alumni and even the FOX Sports North Girls answered phones and took pledges throughout the day. The lines opened at 9:00am and closed at 10:00pm. An online auction via Wild.com also served as a location for people to donate.
-On-Air Mentions/Ticker: Fans watching FOX Sports North’s Hockey Day Minnesota were constantly reminded to donate to Jack's medical fund via on-air mentions and also via a ticker that ran at the bottom of the screen.
-Custom Facebook Avatars/Graphics: Custom Faceabook avatars were made for FOX Sports North and the FOX Sports North Girls Facebook pages. FOX Sports North also created custom graphics for the purpose of social media "sharing," encouraging people to “share” and RT on Saturday. (Viewed over 1,300 times on Twitter)
-Support from other FOX Sports regions: Other FOX Sports regions helped raise awareness on Saturday by postings messages on their respective social media platforms. The feature was made available to other regions and many plan to show it during NHL programming in the coming weeks.
Media Coverage
Media Coverage
Other Minnesota media outlets helped raise awareness about Hockey Day Minnesota being dedicated to Jack Jablonski. Many showed clips of FOX Sports North’s exclusive feature in newscasts throughout the weekend.
FOX Sports North Executive producer Jeff Byle was featured in a few of the interviews:
FOX Sports North Executive producer Jeff Byle was featured in a few of the interviews:
- WCCO previews Hockey Day Jack feature: WATCH
- 96.3 K-TWIN Radio talks about the impact of Jack's feature
Other coverage:
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